Kicking Off Summer Concert Season with Old Dominion and New Era

By Kelso Brown | April 28, 2016

INDIANAPOLIS (April 28, 2016) – LIDS Sports Group, a leading omni-channel sports licensed retailer, headwear manufacturer New Era and award-winning country music band Old Dominion have entered into a strategic partnership just in time for summer concert season. The announcement represents LIDS’ first-ever music partnership, as well as Old Dominion’s first with a corporate brand,…

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