– Upgraded Inventory Management System Provides Consumers Instant Access to Nearly 1,000 LIDS and Locker Room by LIDS Stores –
INDIANAPOLIS – March 16, 2015 – LIDS Sports Group has upgraded its inventory management system that now provides consumers access to companywide inventory in retail stores as well as its centrally located distribution centers. By implementing this improvement, thousands of styles and teams that were previously only available in stores are now available to fans everywhere.
In conjunction with this system upgrade, LIDS Sports Group is rolling out a companywide marketing campaign to promote that fans can get officially licensed merchandised of “Any Team, Any Time, Any Where.” The omni-commerce campaign will be supported across all concepts and channels across North America. Executions will include in-store signage, national radio, digital media, social/interactive media, associate integration, consumer activation and website branding. Another key component to the program is the continued support and rollout of interactive web kiosks in nearly 100 store locations.
“As a leader in sports fan retail, we want to serve fans of any team, at anytime from anywhere,” said Ken Kocher, president of LIDS Sports Group “With this system upgrade, a shopper in Columbus, Ohio can get Seattle Seahawks gear while shopping a local LIDS store or from the comfort of their home. It is like having over a thousand warehouses across North America.”
Since its inception nearly twenty years ago, LIDS Sports Group has evolved into one of the largest omni-commerce sports fan retailers in the United States and Canada. Currently LIDS Sports Group operates 936 headwear specialty retail stores, 151 sports fan retail stores and 57 team-specific professional sports and university athletics retail stores across North America.
ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World Inc., is comprised of the LIDS retail headwear stores, the Locker Room by LIDS specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,200 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. Locker Room by LIDS is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and Locker Room by LIDS stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World Inc. is a subsidiary of Genesco Inc.
Media Contact: John DeWaal (317) 333 5489 John.DeWaal@lids.com