If you watched any football this Sunday, you probably did a double take towards the field as flashes of pink darted back and forth between the sidelines. This Sunday was the start of a monthlong campaign where the NFL will wear pink in support of Breast Cancer Awareness Month. The NFL, in partnership with the American Cancer Society, is calling the campaign "A Crucial Catch" which is focused on promoting annual screenings, especially for women who are forty and older. During the month of October, NFL games will feature players, coaches and referees wearing pink game hats and apparel, pink ribbon stencils on the field, special game balls and pink coins – all to help raise awareness for this important campaign.
LIDS is proud to offer NFL Breast Cancer Awareness hats and apparel in support of this excellent cause. The LIDS home office in Indianapolis will also hold several fundraising and awareness events during the month of October to support the campaign. Additionally, we'll hold a series of contests during the week of October 11th in anticipation for the Making Strides Against Breast Cancer Walk in Indianapolis on October 16th. Stay tuned to the LIDS Blog, LIDS Facebook and LIDS Twitter pages for additional information on how you could win a LIDS Pink Pride Prize Pack (say that five times fast) in support of Breast Cancer Awareness.