New Era celebrated 90 years as a leader in the headwear industry by teaming up with 90 graduate artists from some of Europe's most prestigious design schools. The artists were given a blank canvas (a blank 59FIFTY) and asked to unleash their creativity. The winner was awarded £10,000 with the intent of assisting their launch into their chosen artistic career. Throughout the month of November, all 90 works of art are touring Europe with stops in London, Berlin, Milan, Barcelona and Paris.
While some pieces are very wearable, others designs take a more creative approach. Would you wear any of the designs or do you prefer to stick with the MLB 59FIFTY Authentic Collection or a New Era Snapback? If you could design your own blank 59FIFTY, what would it look like?
A blank 59FIFTY served as the canvas for ninety talented young artists.
The winning design
Ninety 59FIFTY caps decorate the white exhibit space
An interesting exhibit, wearable art or both?
Below are the ninety 59FIFTY caps created to celebrate New Era's 90th anniversary. Click on an image for more information about the artist or design.