Earlier this year Minor League Baseball launched its Copa de la Diversion initiative. 33 teams that span across 19 states will adopt new on-field personas and team nicknames that honor the local U.S. Hispanic and Latino communities. The new team names and logos are specifically designed to embrace and celebrate the diversity that defines MiLB communities in our country. Let’s take a look at some of the new iconic identities taking the field this season.
Mariachis de Nuevo México | Albuquerque Isotopes
The Albuquerque Isotopes will sport a colorful new logo featuring a sugar skull in mariachi attire. Mariachi music is a vibrant soundtrack of Latin and Hispanic communities. Played in festivals, parades and other celebrations, the name fits well with this MiLB fanbase. The sugar skull in the logo pays homage to the importance of Día de los Muertos in Hispanic culture.
Sacramento Dorados | Sacramento River Cats
The Sacramento River Cats will don Luchador masks on their caps when they take the field as the Dorados this summer. Lucha Libre is a popular style of wrestling in Mexico where the Luchadors are known for their elaborate masks, which conceal the wrestler’s identity and provide a new intimidating mascot for Sacramento!
San Bernardino Cucuys | Inland Empires 66ers
The hooded ghost-like mascot of Inland Empire 66ers, is inspired by the El Cucuy or the Spanish equivalent of The Boogieman. El Cucuy can take many forms, but is often described as a shadowy ghost monster that strikes fear in disobedient children. El Cucuy is known for scaring kids in Hispanic communities to run for home, so maybe it can do the same for the team (with a different meaning, of course).
El Paso Chihuahuas
You may think this logo looks familiar, and you’d be correct. That’s because the El Paso Chihuahuas didn’t need to change a thing to fit in perfectly with Copa de la Diversion. Aside from being the name of a lovable breed of canine, this team also gets its namesake from the Chihuahuan desert, which contains the city of El Paso and spans across parts of Mexico and the Unites States.
The Copa de la Diversion Collection demonstrates how these teams have embraced the diversity of their communities. Along with the new team gear, these MiLB teams will have unique fan experiences at specific games that showcase the local Latin and Hispanic culture! You can see the entire collection of Copa de la Diversion caps here.
When you cop your new Copa de la Diversion collection cap online or in-store, we want to see it. Show off your hat game by tagging @lids on Instagram.