Meet the First Lady

I was given the nickname “First Lady of the Hat Game” (First Lady for short) by one of our sales reps because I was the first female buyer here at HW & L!  I am responsible for buying all of our blank and private label hats.  A few years back we decided to really focus on building our private label program and it has grown each year since.  It has been successful not only because of its competitive price points, but mainly because it offers our customers something a little different…fashion sihouettes!  We have a great selection of fedorasivys, and militarys which are really driving the category right now.  This is partly because celebrities such as Brad Pitt are rarely seen not wearing some sort of fashion headwear…even his son Knox is into them!


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