By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid

GlennLINSANITY. You can say I witnessed the movement firsthand last week when I was visiting the NBA offices in NYC. After a few days of meetings, we were treated to a game at the famed “Garden.” I have to admit I wasn’t too excited about going to a Knicks game. But, we happened to be there for his 7th start, and by then the hype was unbelievable!

The Knicks took on the Sacramento Kings and beat them handily 100-85. It was Lin’s worst scoring output (10 points), but he did what a point guard is supposed to do and dropped 13 dimes. Up to that point, it was his all-time high for assists in a game. The Knicks, who were 8-15 before Lin sparked the recent run, now enter the second half of the season with a 17-18 record.

We were all “Tebowing” this past NFL season, and now the Jeremy Lin phenomenon has spread all over the country. My question is who will be the next athlete to catch our attention in the MLB this season? I have a feeling there will be another great story. Until then, let’s all enjoy the LINSANITY. It will only remain if this young man can sustain this momentum for the rest of the year. After watching him several times on tv and once in person, my money says he is here to stay! I only wish I had thought of the nickname first. GLENNSANITY…has a nice ring, doesn’t it?