LIDS Team Sports Official Uniform Supplier of East-West Shrine Game

Sporting Goods Distributor Continues Sponsorship with 88th College Football All-Star Match Up

LIDS_PRINDIANAPOLIS, Ind., January 17, 2013 – LIDS Team Sports, a team apparel and equipment dealer operating within all 50 states and a business unit of Indianapolis-based LIDS Sports Group, has extended its sponsorship agreement as the official uniform supplier for the 2013 East-West Shrine Game®. The nation’s longest-running all-star football game will take place Saturday, January 19, at Tropicana Field in St. Petersburg, Fla.

LIDS Team Sports is providing uniforms as well as practice and travel gear for this year’s participants. The two team rosters include a combination of 115 premier collegiate athletes, representing more than 50 academic institutions across the country.

“We are pleased to yet again be a part of the annual East-West Shrine Game, which is a niceUniforms - pic alignment of the nation’s best in college football and the efforts of Shriners Hospital – a cause worthy of the support generated by this association,” said LIDS Team Sports Executive Vice President Matt Geske. “For the players involved, many of whom will advance to the NFL, this game not only provides the opportunity to showcase their athleticism but a chance to truly hone in on their passion to give back.”

The game will again benefit the 22 Shriners Hospitals in the United States, Canada and Mexico which provide state-of-the-art medical treatment to children in need regardless of their ability to pay. A 501(c)3 nonprofit organization, Shriners provides advanced care for youth patients with orthopedic conditions, burns, spinal cord injuries and cleft lip and palate.

“This event is truly ‘More than just a game.’ It’s about creating lasting relationships that breathe new life to our philanthropic mission – be it players, coaches, spectators or suppliers,” said Executive Director of the East-West Shrine Game Harold Richardson.

The 2013 East-West Shrine Game will be broadcast on the NFL Network at 4:00 p.m. EST. Visit for more information.

LIDS Team Sports is a full service team dealer, custom screen printer, embroidery and sporting goods operator based in Indianapolis, Indiana, and a division of Hat World, Inc. Hat World is a niche mall-based retailer of baseball caps and team fan shops operating primarily under the LIDS retail brand. LIDS Team Sports was founded in 2009 and is made up primarily of regional team dealers Anaconda Sports (Lake Katrine, New York), the former Brand Athletics (Tigard, Oregon), and the former Impact Sports (Madison, Wisconsin). What began as a modest 10-state sales territory in 2009 now spans 50 states today. The company provides all-inclusive institutional sporting goods to a broad range of customers throughout the United States, including colleges and universities, high schools, corporations, and youth organizations. The business offers a diverse selection of products – jerseys, warm-ups, fleeces, polo shirts, jackets, t-shirts, shorts, shoes and other team uniform sportswear and a complete line of sporting equipment – and services such as team fundraising support. The company also operates the Internet sites and, in addition to a LIDS Team Golf division and a catalog business. For more information, one can visit or call (800) 644-4481.

The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses,,, and Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.