Introducing the 1st launch of the new LTD SERIES, the VENOM!



The LTD Series VENOM is a 2-tone New Era® 59FIFTY®. The cap features a black ballistic nylon crown with a faux snake print nylon visor. The cap also features your favorite team logo, with raised embroidery, on the front panel, contrasting MLB Logoman on the back, and contrasting New Era® Flag on the left wear side. The LTD Series VENOM is the 1st launch of the new limited edition LTD Series by LIDS.  Click here to check out what teams are available in this style.

So, you may be asking yourself, what is the LTD Series?

The LIDS Taste Development (LTD) Series is a new collection of limited edition, premium New Era® fitted hats exclusive to LIDS. The LTD Series is an update to the Fresh Goods Friday program which had launched in May 2004. This new version launched on July 1, 2011 and a new LTD Series hat will be available for purchase bi-monthly on the 1st day of every other month (next release is September 1).

These limited edition hats will feature unique fabrics and the latest designs. Each LTD Series hat is limited in quantity and only available at 80 of our 900+ stores and here at Since the LTD Series hats are not available at any other retailer, once they are sold out, they are gone forever.

Check out now to get your hands on the first hat of the new LTD Series, the VENOM!