When you put on a 59FIFTY, you’re not only representing something you care about, you’re also making a bold statement. It’s true that a cap is a wardrobe accessory, but the right fitted cap can display your team loyalty or unique style in ways that few other items in your closet can. That’s why on 5/9 we thought this was a good day to tip our caps to the king of fitteds, the iconic New Era Cap 59FIFTY.
When you walk into a LIDS store, you’ll quickly see that no one has more 59FIFTY colors and styles available. It comes as no surprise that these classic caps are by far our biggest sellers. That’s why LIDS is the home of the 59FIFTY.
After bursting onto the MLB scene in 1934 by making hand stitched hats for the Cleveland Indians, The New Era Cap company continued to produce hats for multiple baseball teams for years. They would solidify this partnership with the league after clinching the 1st ever exclusive license with the MLB, earning the right to create on-field hats for all teams beginning in 1993.
Due to New Era’s long-standing ties to America’s Pastime, the 59FIFTY is still the hat of choice for sports fans and hat enthusiasts everywhere. But it’s not just the quantity of caps produced that has helped proliferate this hat throughout the country, it’s also the quality of the product. This signature fitted hat is made with heavier, higher quality materials like wool and polyester to ensure that they are more durable.
But how does an on-field cap also become an iconic fashion statement? In 1996, Spike Lee made history by pleading with New Era to make him a red New York Yankees hat to match the red jacket he was going to wear to the game. For the first time ever, New Era and the MLB produced an unprecedented red Yankees hat, opening the door to the countless color ways to come.
With countless hat silhouettes out there, the options can be overwhelming. However, there’s no denying the long lasting power the 59FIFTY holds in our culture. So today, let’s celebrate the iconic fitted that’s taken over the sports and fashion world.
We want to see all the loyal fitted enthusiasts! Share your appreciation for the 59FIFTY by showing us your favorite cap and tagging us @lids.