Fresh Goods Friday Gets a Face Lift + $5 OFF!

Loyal LIDS Customers,

The Fresh Goods Friday series of headwear launched in 2004 on New Era's 50th Anniversary with a custom New Era 59FIFTY fitted hat made exclusively for LIDS. Month after month, a new release has been available to our most loyal fitted enthusiasts.  Now, after seven years of fresh designs, the Fresh Goods Friday program is getting a face lift!

The Fresh Goods Friday program will temporarily be on hold so that it may continue to offer unique designs to those interested in high quality, limited edition New Era releases.  As the series is revamped, we will rely on our most loyal FGF customers to share their thoughts and opinions.  We want YOU to help shape the future of our new program!  Please look for future opportunities to share your ideas.

This doesn't mean that Friday isn't fresh!  With thousands of New Era 59FFIFTY caps available online at and in LIDS stores nationwide, you can keep it fresh everyday.  To help make your day just a little fresher though, take an additional $5 off any online purchase at or!  This offer can be combined with LIDS Club or BOGO discounts.  Use offer code FRESH5 at checkout.  Offer expires at 11:59pm EST on 2/5/11.

Until next time, keep it fresh!


Your Friends at LIDS