Let’s face it – no matter which team you root for, even reluctantly watching a good touchdown dance is one of the most entertaining parts of a game. The NFL has recently loosened up their policy on what is known as “excessive celebration” A.K.A the touchdown dance –– so penalties to players are now fewer and further between.

It’s Time To Celebrate Excessively with new NFL Gear

Inspired by this news, ’47 has dedicated this season to celebrating excessively with fans. With a brand platform that encourages self-expression, dance is an epic way to spotlight this very mantra.

Whether you’re a pro-athlete or a pro-dancer or just a pro-fan –– ’47 is enlisting positive endzone energy all season long. Freshen up your fan uniform with premium ’47 gear and join us in celebrating excessively and expressively every game day.

After picking out your favorite ’47 cap, add a little extra “celebration” with LIDS Custom Zone.  Then share your NFL Excessive Celebrations on social by tagging @lids and @47 and using the hashtag #LidsLoyal.