LIDS Hat Blog

Avengers everywhere...even at LIDS!

We just can't get enough of the Avengers. For a few days last month, everyone was fixated on The Hunger Games' box office – but now Avengers is on everyone's mind...it also doesn't hurt that it recorded the largest ever opening weekend. The Avengers is one of those rare movies, where fans are already returning for multiple viewings. Positive buzz will also help bring in those who previously had no interest in the movie to see what all the fuss is about.

Did you see The Avengers or are you planning on seeing it?  Leave a comment or send us a Facebook or Twitter post with your response!

Check out all the Avengers caps below available on lids.com!

THE TRUE Super Bowl Experience

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid

WOW!   No other words come to mind to describe what Indianapolis and LIDS did during the Super Bowl this past week.  Well, actually I do have a few…

The city rolled out the red carpet and put itself on the map as a TRUE player as a Super Bowl host city.   I know Miami, Arizona and San Diego are sexy because of the weather, but Indianapolis raised the bar for future Super Bowl’s to come.   I have been fortunate enough to attend nine Super Bowls, and this one was by far the best I have been to.   Downtown Indianapolis  was turned into a weeklong fan zone, not only catering to the fans but for families as well.  The interactive Super Bowl Village was complete with free concerts, autograph sessions, celebrity sightings, food and drinks, countless parties, and temporary makeshift nightclubs.   Maybe the most unique was the Zip line, something that is  sure to be copied by future host cities.   All in all, what can’t be copied was the “Hoosier Hospitality!”   The atmosphere and  friendliness you felt as you walked around downtown with 100,000 of your closest friends cannot be duplicated.   If I didn’t know better, I would have thought I was in downtown Mayberry. 

To make the experience complete for fans, the Super Bowl host committee picked Lids Locker Room as the official retailer.   We outfitted all the volunteers with Nike gear and brought a retail presence that has never been seen or done before.  The 2^nd floor of the old Nordstrom building, all 30,000 feet, was turned into the greatest Super Bowl store ever put together (See photos below).   It wasn’t just a store, it was truly an experience!   When a retailer can turn an everyday trip to buy a product into an engaging experience, they’ve set themselves apart from everyone else…and that is exactly what we did last week in Indianapolis.  With over 300 LIDS employees and volunteers and months of behind the scenes planning from all departments within the company, LIDS put their mark on Super Bowl XLVI.

After all that was said and done, all I can do is stand back and tip my cap to the thousands of hours put in by so many to make this Super Bowl way more than just a three hour football game.  YOU turned it into an experience; a memory that the 70,000 who had tickets and the hundreds of thousands who just walked the streets, will never forget!  I know I’ll never forget it.

Thank you Indianapolis and thank you LIDS employees!  I am proud to be part of the best retail team around!

-Glenn

New to LIDS: LIDS MOBILE PROGRAM

You 'like' LIDS on facebook, follow @Lids4hats on Twitter, and now you can TEXT LIDS straight from your mobile phone!  That's right!  You can join LIDS MOBILE today to receive instant alerts on special promotions, new products and exclusive offers. Simply text LIDSONLINE to 477493.  Message and data rates may apply. Includes 4-6 messages per month. Hurry and join for a special one-time offer!

 

*For a full lus of terms and conditions visit http://www.lids.com/HelpDesk/security/Terms#SMS 

The Campbell-Cardinals Tradition

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

In 1970, when I was five years old, my dad took me to my first St. Louis Cardinals game.  In those days Lou Brock and Bob Gibson were in their prime, coming off of three World Series appearances in six years and winning two (very reminiscent of what just took place these last six years).  I was hooked.  Little did I know though at that young age it would take my beloved Redbirds 12 long years to get back to the World Series. 

For their next appearance, I was a junior in high school and was actually able to celebrate a World Series win.  I’ll never forget it.  The Cardinals then went on to play in the World Series in ‘85 and ‘87, however the team failed to clinch the championship both times and suffered painful loses in Game 7 of each.  Again, little did I know it would be 17 more years until the Cardinals were in another World Series (2004). This time I was 38 years old, married with four children; a stark contrast to being 22 and fresh out of college in ‘87.  The great thing about ’04 was that I had the opportunity to take my dad and return the favor from 34 years earlier, when he passed his love for the Cardinals on to me.

Now I fast forward to what just happened this season.  For Cardinals fans alike it’s already been documented how crazy a month it was, from being virtually out of contention with mere weeks left in the season to winning their 11^th World Series in franchise history.  This latest victory put the team in the top spot for most championships in the National League, and second in the sport overall just behind only the New York Yankees. 

Moments like these are so unpredictable, yet I tried to take advantage of every opportunity to share this experience with my family.  This year my wife and I took our 4 kids to multiple playoff and World Series games in St. Louis, and even had the opportunity to make it to Milwaukee and Texas for games.  Hopefully years from now our kids will understand how special this October was, and they will feel the same nostalgia that I did in 1970 when my dad took me to my first game.  And so the Campbell-Cardinals tradition continues…

A Redbirds fan without an official team cap? Not if we have anything to say about it. lids.com is your headquarters for St. Louis Cardinals hats, and all your favorite MLB team hats and accessories. LIDS has a complete selection of St. Louis Cardinals hats--including Authentic Collection, Franchise and more--in all the sizes and colors you need to support your Cards.

Lessons Learned

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

A few weeks ago, I boarded a plane to Tampa for a business trip to visit some stores in the area.  While traveling is common in my line of work, on this particular flight I was seated next to a man who was enlisted in our armed services.  As the plane took off, we had a conversation that I will never forget and always be grateful for.

The man, Sgt. Matt Reddon, was headed back to Kurdistan, dubbed the “other Iraq.”  He had been in the Air Force for 30 years, and during his service had been deployed to areas like Kurdistan over a dozen times.  While he seemed eager to get there, I couldn’t help but think this was not an ideal location for him.  During our conversation, I also learned that his brother had just joined the military.  It was clear the sergeant was proud of him.  But on the subject of family, his voice grew softer as he expressed the hardest part of it all was leaving his wife and kids behind for extended periods of time.  I can only imagine how difficult that must be.  On this particular trip, he had a day’s worth of flying just to get to Kurdistan.  Who knows when he would return to his family.

After listening to a few of the stories he told, I thanked him for his service to our country.  That was the least I could do.  But what stuck with me the most was his response.  In that moment he said to me, “You don’t have to thank me; I do what I do, because I love my job.”  We parted ways, each headed to our own destinations as we both put on our headphones to drown out the noise of the busy airport.  However, I couldn’t help but replay his words in my head – he loves his job. WOW!  Now if he and the countless other men and women in the armed forces that risk their lives to protect our freedom feel that way about their jobs, how can I ever begin to complain about mine?  I thank you, Sgt. Reddon, for reminding me of the many blessings I have in my life, including my job.  God bless and stay safe.

-Glenn Campbell

Have a question for Glenn? You can follow him on Twitter or post your question on the LIDS Facebook wall.  Stay tuned for Glenn's next blog post on his thoughts about the World Series games against the St. Louis Cardinals and Texas Rangers.  

LIDS’ LEADER NUTS OVER MLB CARDINALS AND THEIR NEW FURRY MASCOT

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

If you have been following the MLB playoffs at all in the last few weeks or watch any of the sports networks, you have no doubt heard about the St. Louis Squirrel. The infamous rodent now dubbed “The Rally Squirrel” by the St. Louis faithful has appeared in both of the Cardinals’ home playoff games. Well I have firsthand knowledge of this legend as he and I had a close encounter in Game 3 on October 4 in St. Louis.

I am a St. Louis Cardinals baseball “nut” you could say. I am certain that is what attracted the Rally Squirrel to me in the first place. I  have been a season ticket holder for the past 13 years and have been a Redbirds fan dating back to my childhood in the 1970s.

This 2011 season has been crazy for so many reasons. I try not to miss any Cardinals playoff games, home or away, but I made the mistake of booking some work-related business trips for early October back when the Cards were 10 ½ games out with a month to play. Oh boy, has my travel schedule been turned upside down! That is the last time I ever write-off my beloved Cardinals before they are mathematically eliminated. They overcame one of the largest deficits in history to make the playoffs on the last day of the season.

In an unbelievable five-game series, capped by one of the best pitching performances I have ever seen by Chris Carpenter, the Cardinals eliminated the Phillies in the divisional round of the playoffs. My Cards are currently tied at one game apiece with the Brewers in the NLCS. I am convinced none of this would be possible without the “Rally Squirrel.”

I was sitting in my front row seats just down the third baseline past the dugout with three buddies for Game 3 of the NLDS. The Cardinals were down 3-0, Philly clearly had the momentum, and we needed a spark. With two outs in the bottom of the sixth inning, play was stopped as our hero came on the field. The squirrel ran from right field all the way to second base then stopped and looked around. I assume he peaked at the scoreboard and saw his team trailing. He continued in my direction and stopped as if he was telling third base coach Jose Oquendo something and then came bounding right over to me.

If you were watching that portion of the national television broadcast like my wife and kids where, you saw one of my buddies reach over the wall and point at our little furry mascot. Then you saw yours truly – donning a red Cardinals hat with my sunglasses atop the visor – reach over and try to grab him. “What would you have done if you caught that squirrel?” I have been asked countless times over the past week. As I’ve told everyone, I was caught up in the moment and all I can remember thinking in that instant was, “Getting that squirrel would surely get me on ESPN SportsCenter’s Top Ten plays of the day.” Truth is, I just wanted to thank that squirrel for showing up and changing the mojo.

My Cards lost 3-2 that night but it wasn’t the squirrel’s fault. We stranded 14 base runners, nine after our furry friend came onto the field. Down two games to one, he came back during Game 4 on October 5 and darted across home plate while Skip Shumaker was batting. That squirrel clearly got inside Phillies pitcher Roy Oswalt’s head and the Cardinals went on to win 5-3 and tie the series at two games apiece. Then, just when you thought the Cardinals didn’t stand a chance heading back to Philly to face their ace pitcher Doc Halliday in Game 5, Rally Squirrel magically showed up again on the field in Philadelphia before the game. The rest, as the cliché goes, is history. Cardinals pitcher Chris Carpenter pitched the best game of his career, the Redbirds won, and are now in line to win their 11^th World Series in franchise history.

Everyone has opinions about superstitions and curses, and baseball has its fair share of animal-related lore. Ask Chicago Cubs fans about the Billy Goat of 1945 and the black cat of 1969. I am confident the Cardinals’ “Rally Squirrel” of 2011 can change history for St. Louis in a good way.  When I sit in my seats October 12 for Game 3 of the NLCS, I’ll have a new shirt on that gives a big shout out to my furry friend. The shirt will be available in LIDS, LIDS Locker Room and the Cardinals Clubhouse stores operated by LIDS in the St. Louis area. Don’t be surprised to see that squirrel on the field. My first purchase at the ball park that night will be a cold beverage and a big bag of peanuts. Big enough to share if my friend happens to come by and visit again.

LTD Series Facebook Page

Attention all LIDS fans!  The LIDS Taste Development Series rolled out its very own facebook page last week.  This page promises to offer exclusive information and sneak peeks to all the upcoming LTD Series releases.  We hope to share elite details about the series with our biggest fans, and also want to gain feedback about the styles being released.  So if the July 1 release, the Venom, wasn't your favorite style or you have improvements to share, let us know!  We are open to any and all suggestions. 

Our next LTD Series release is set for Septemeber 1.  Although the name and full design of the limited cap has remained a secret, we did share this view of the back of the hat on the LTD Series facebook page. 

 
Web-like, huh?  More images of the cap and the official name will be released later this week!  Check out the LTD Series facebook page for more details!

What is the LIDS Taste Development Series?

The LIDS Taste Development (LTD) Series is a new collection of limited edition, premium New Era® fitted hats exclusive to LIDS. The LTD Series is an update to the Fresh Goods Friday program which had launched in May 2004. This new version launched on July 1, 2011 and a new LTD Series hat will be available for purchase bi-monthly on the 1st day of every other month (next release is September 1).

These limited edition hats will feature unique fabrics and the latest designs. Each LTD Series hat is limited in quantity and only available at 80 of our 900+ stores and here at lids.com. Since the LTD Series hats are not available at any other retailer, once they are sold out, they are gone forever. 

Introducing the 1st launch of the new LTD SERIES, the VENOM!

 

The LTD Series VENOM is a 2-tone New Era® 59FIFTY®. The cap features a black ballistic nylon crown with a faux snake print nylon visor. The cap also features your favorite team logo, with raised embroidery, on the front panel, contrasting MLB Logoman on the back, and contrasting New Era® Flag on the left wear side. The LTD Series VENOM is the 1st launch of the new limited edition LTD Series by LIDS.  Click here to check out what teams are available in this style. 

So, you may be asking yourself, what is the LTD Series?

The LIDS Taste Development (LTD) Series is a new collection of limited edition, premium New Era® fitted hats exclusive to LIDS. The LTD Series is an update to the Fresh Goods Friday program which had launched in May 2004. This new version launched on July 1, 2011 and a new LTD Series hat will be available for purchase bi-monthly on the 1st day of every other month (next release is September 1). 

These limited edition hats will feature unique fabrics and the latest designs. Each LTD Series hat is limited in quantity and only available at 80 of our 900+ stores and here at lids.com. Since the LTD Series hats are not available at any other retailer, once they are sold out, they are gone forever. 

Check out lids.com now to get your hands on the first hat of the new LTD Series, the VENOM!

What Color is Your Hat?

Sports fanaticism is not necessarily dominated by one gender.  Women love sports too!  And with that in mind, many manufacturers came out with pink hats and jerseys a few years ago. The thought process must have been something like “Hmm.. how can we get more women to buy new sports hats and jerseys….?  I’ve got it!  Let’s make it PINK! PINK hats! PINK Jerseys!  Pink pink pink!”

There must have been at least one woman (or man) in the room who voiced concern.  “Um.. guys?  The Red Sox don’t wear pink.  The Yankees don’t wear pink.  Even the Cowboys don’t wear pink.  Breast Cancer Awareness month is just that - one month (October). Does pink make sense?”

Regardless, they moved forward with the manufacturing of pink products. And many women bought them!  Or someone bought them - maybe men bought the pink gear for the women.  I know I’ve purchased pink Red Sox onesies for a few baby girl fans.  But when it came to purchasing my own hat, I opted for a classic navy Red Sox cap (see above).

I asked some of my female co-workers about their hat choices.  Jen R. said that she doesn’t wear hats, but that her own Red Sox hat is decidedly not pink.  Michelle C. owns a white Red Sox hat.  Katie G. has three Red Sox hats - one traditional navy, one pink, and one pale yellow.  Apparently, they make hats in “all of the pastel colors.”  In case you’re wondering why we all own Red Sox gear, we live and work in Boston, which obviously means we’re Red Sox fans (or at least most of us are, AHEM Michelle R.).

Looks like the vote is split, but with many of my female co-workers opting for the more traditionally colored hats.  Ladies - do you own pink hats and jerseys?  Guys - do you respect sports-lovin’ girls in pink hats? 

YE OR NAY

Ye or Nay

Photo via last.fm

GoodbyeHello Bloggers,

Welcome to another edition of Ye or Nay.  Once again, this is where I will throw out a question about something dealing with Fashion or Urban Culture and you give me a Ye for "Yeezy" if something is hot, or Nay if it is whack!

YE OR NAY:  Is it cool to wear a Knit Caps/Beanies in the summer time?

YE OR NAY

Ye or Nay

 Photo via last.fm

 

GoodbyeHello Bloggers,

Welcome to the first edition of "Ye" or Nay.  This is where I will throw out a question about something dealing with Fashion or Urban Culture and you give me a Ye for "Yeezy" if something is hot, or Nay if it is whack!

 

Ye or Nay: Mesh Back Fitteds like the new MLB Meshin 59Fifty by New Era Cap Company.