LIDS Hat Blog

LIDS Sports Group, NFL Gear Up for Super Bowl XLVII Retail Experience

-- Company to operate the 30,000 square foot NFL SHOP at Super Bowl Presented by Visa --
-- Pop up location will offer shop-in-shop elements as well as interactive fan activities --

INDIANAPOLIS, Ind., January 22, 2013 – LIDS Sports Group, the Indianapolis-based operator of the North American LIDS retail chain, in collaboration with the National Football League, is pleased to announce its plans for this year’s NFL Experience Driven by GMC concessions business – the NFL SHOP at Super Bowl Presented by Visa. In an innovative spin on the traditional concept for this venue, the retailer has switched gears to focus on creating a fan destination for Super Bowl-goers to include the industry’s latest offerings in product customization and entertainment features. The 30,000 square foot pop up shop will be open to the public from January 25 through February 4, 2013.

“We are truly excited for this opportunity to make a statement of how our retail game plan is constantly evolving, and to showcase that we are able magnify what we do every day in our more than 1,000 LIDS and LIDS Locker Room locations to meet Super Bowl fan expectations for years to come,” said LIDS Sports Group President Ken Kocher.

“This is another example of our determination to prove LIDS Sports Group is a major stakeholder in more than just the headwear category.” The specialty retailer and all-inclusive team sports dealer, primarily known for its headwear stores, has been recently fueling its growth through a more localized, team-specific storefront banner with product selections such as jerseys, fan apparel and team-branded novelty items.

“In looking for a world class leader to help us achieve our retail objectives for the NFL Experience in New Orleans, LIDS’ offerings and willingness to push the envelope to provide a unique fan experience stood out – as is evident in their expanding event retailing efforts,” said Leo Kane, NFL senior vice president of consumer products. “We are excited to work with LIDS to deliver to our fans more ways to celebrate their teams and Super Bowl XLVII.”

The NFL Experience shop will offer sports enthusiasts a wide variety of officially licensed Baltimore Ravens, San Francisco 49ers and Super Bowl XLVII apparel and memorabilia, ranging from the latest fashion trends to on-field gear.

Key NFL SHOP at Super Bowl Presented by Visa retail elements and logistics:

- Player Appearances and Celebrity Interaction Opportunities

- Interactive Features: XBOX Gaming Area, Tailgate Toss, Fathead Photo Booth, and Fitted Test

- LIDS Custom Zone: Custom Embroidery, Custom Screen Printing on Jerseys, Special Event Patches, Personalized Key Chains and Custom Photo Souvenir Footballs

- Limited Edition Product Offerings – Limited Quantities

- Shop-in-Shop Partners: Nike, New Era, G-III and Touch by Alyssa Milano, Fathead, Tervis Tumblers, EA Sports, Mitchell & Ness and ’47 Brand

- NFL SHOP at Super Bowl Presented by Visa hours of operation will be: 
    Date                                                                     Hours of Operation 
    Friday, Jan. 25 through Sunday, Jan. 27             10:00 AM to 7:00 PM 
    Monday, Jan. 28 through Tuesday, Jan. 29         CLOSED
    Wednesday, Jan. 30 through Saturday, Feb.2    10:00 AM to 10:00 PM 
    Sunday, Feb. 3                                                     8:00 AM to 3:00 PM 
    Monday, Feb. 4                                                     8:00 AM  to 2:00 PM


Additionally, LIDS Sports Group will manage other prime locations under the NFL SHOP at Super Bowl Presented by LIDS retail banner in the greater New Orleans area – the French Quarter, Riverwalk, and NFL host hotels – to satisfy customer demand throughout the city leading up to this NFL season’s championship game.


ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.


Twitter – @LIDS4Hats   @LIDSPR   #LIDSSBXLVII     
LIDS Mobile – Text LIDSSB47 to 477493 for Super Bowl XLVII Offers

LIDS Team Sports Official Uniform Supplier of East-West Shrine Game

Sporting Goods Distributor Continues Sponsorship with 88th College Football All-Star Match Up

INDIANAPOLIS, Ind., January 17, 2013 – LIDS Team Sports, a team apparel and equipment dealer operating within all 50 states and a business unit of Indianapolis-based LIDS Sports Group, has extended its sponsorship agreement as the official uniform supplier for the 2013 East-West Shrine Game®. The nation’s longest-running all-star football game will take place Saturday, January 19, at Tropicana Field in St. Petersburg, Fla.

LIDS Team Sports is providing uniforms as well as practice and travel gear for this year’s participants. The two team rosters include a combination of 115 premier collegiate athletes, representing more than 50 academic institutions across the country.

“We are pleased to yet again be a part of the annual East-West Shrine Game, which is a nice alignment of the nation’s best in college football and the efforts of Shriners Hospital – a cause worthy of the support generated by this association,” said LIDS Team Sports Executive Vice President Matt Geske. “For the players involved, many of whom will advance to the NFL, this game not only provides the opportunity to showcase their athleticism but a chance to truly hone in on their passion to give back.”

The game will again benefit the 22 Shriners Hospitals in the United States, Canada and Mexico which provide state-of-the-art medical treatment to children in need regardless of their ability to pay. A 501(c)3 nonprofit organization, Shriners provides advanced care for youth patients with orthopedic conditions, burns, spinal cord injuries and cleft lip and palate.

“This event is truly ‘More than just a game.’ It’s about creating lasting relationships that breathe new life to our philanthropic mission – be it players, coaches, spectators or suppliers,” said Executive Director of the East-West Shrine Game Harold Richardson.

The 2013 East-West Shrine Game will be broadcast on the NFL Network at 4:00 p.m. EST. Visit www.shrinegame.com for more information.

ABOUT LIDS TEAM SPORTS
LIDS Team Sports is a full service team dealer, custom screen printer, embroidery and sporting goods operator based in Indianapolis, Indiana, and a division of Hat World, Inc. Hat World is a niche mall-based retailer of baseball caps and team fan shops operating primarily under the LIDS retail brand. LIDS Team Sports was founded in 2009 and is made up primarily of regional team dealers Anaconda Sports (Lake Katrine, New York), the former Brand Athletics (Tigard, Oregon), and the former Impact Sports (Madison, Wisconsin). What began as a modest 10-state sales territory in 2009 now spans 50 states today. The company provides all-inclusive institutional sporting goods to a broad range of customers throughout the United States, including colleges and universities, high schools, corporations, and youth organizations. The business offers a diverse selection of products – jerseys, warm-ups, fleeces, polo shirts, jackets, t-shirts, shorts, shoes and other team uniform sportswear and a complete line of sporting equipment – and services such as team fundraising support. The company also operates the Internet sites www.lidsteamsports.com and www.anacondasports.com, in addition to a LIDS Team Golf division and a catalog business. For more information, one can visit lidsteamsports.com or call (800) 644-4481.

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

RELEASE: LIDS SPORTS GROUP, GENESCO HOST EIGHTH ANNUAL COLD FEET, WARM SHOES AND HATS EVENT FOR CHILDREN IN NEED

-- Company to provide 450 local students with new shoes and knit hats--
-- United Way of Central Indiana and Indianapolis Colts to participate --  

INDIANAPOLIS, Ind., December 3, 2012 – Volunteers from Indianapolis-based LIDS Sports Group and its parent company, Tennessee-based Genesco Inc., will set up a mock shoe and hat store on Tuesday, December 4, at College Park Elementary School to personally fit 450 children in need with new, properly fitting shoes and warm knit hats just in time for the holiday season.  More than 130 of the company’s corporate office employees, including LIDS Sports Group President Ken Kocher and co-founder Scott Molander, will be joined by United Way of Central Indiana Senior Vice President of Resource Development Angela Dabney.

Indianapolis Colts cornerback Jerraud Powers will also be in attendance, as well as fellow teammates Cory Redding, Scott Lutrus, Griff Whalen, Shawn Loiseau and Matt Overton, to interact with the children and distribute t-shirts donated by the Colts organization.  “It is exciting to be a part of such a well-established program here in Indianapolis, which helps make the holidays brighter for hundreds of children annually,” said Powers.

 “As a key player in the sporting goods industry, those employed by LIDS Sports Group know the importance of leading by example through social responsibility.  The Cold Feet, Warm Shoes and Hats program is a great model for this, as it is community collaboration for those less fortunate in the areas in which our employees live and work,” said Kocher.  Nearly 3,000 Indianapolis students from eight different public schools have benefited from this event since 2005, when it was expanded to Indianapolis shortly after Genesco acquired LIDS.

In its 23^rd year overall, the Cold Feet, Warm Shoes and Hats program is Genesco’s signature community outreach initiative which focuses on providing disadvantaged youth with the power of choice, the same respect and service they would receive at any of the company’s more than 2,440 retail stores nationwide, as well as the practical solution of properly fitting footwear and headwear. 

Volunteers will participate in a variety of roles ranging from greeting each child to personally fitting them with their choice of new footwear, in addition to distributing headwear.  Students will also be served a nutritional snack to encourage a healthy and active lifestyle.

 

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

ABOUT GENESCO INC.
Genesco Inc., a Nashville-based specialty retailer, sells footwear, headwear, sports apparel and accessories in more than 2,440 retail stores throughout the U.S., Canada, the United Kingdom and the Republic of Ireland, principally under the names Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys, Schuh, Lids, Lids Locker Room, Johnston & Murphy, and on internet websites www.journeys.com, www.journeyskidz.com, www.shibyjourneys.com, www.undergroundbyjourneys.com, www.schuh.co.uk, www.johnstonmurphy.com,  www.lids.com,  www.lids.ca, www.lidslockerroom.com, www.lidsteamsports.com, www.lidsclubhouse.com , www.suregripfootwear.com and www.dockersshoes.com.  The Company’s Lids Sports Group division operates the Lids headwear stores and the lids.com website, the Lids Locker Room and other team sports fan shops and single team clubhouse stores, and the Lids Team Sports team dealer business.   In addition, Genesco sells wholesale footwear under its Johnston & Murphy brand, the licensed Dockers brand, SureGrip, and other brands. For more information on Genesco and its operating divisions, please visit www.genesco.com.

 

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RELEASE: LIDS Sports Group to Acquire Retail Stores from Fanatics, Inc.

FansEdge and Football Fanatics retail locations in Chicago, Jacksonville and Oklahoma markets to be rebranded under the Locker Room by LIDS retail banner

INDIANAPOLIS, Ind., October 31, 2012 – The LIDS retail division, a multi-channel business unit of Indianapolis-based LIDS Sports Group, has reached an agreement with Florida-based Fanatics, Inc. to purchase 12 brick-and-mortar retail stores, comprised of nine FansEdge locations in the Greater Chicago area as well as one in Oklahoma and two Football Fanatics in Jacksonville, Fla.

Through this agreement the locations will be rebranded under the Locker Room by LIDS retail banner, to include region-specific storefronts such as Chicago Locker Room and Oklahoma Locker Room.  “We continue to look for opportunities to expand the LIDS brand, and this acquisition allows us the opportunity to align these new additions – which are positioned in great sports communities – with our evolving sports apparel retail concepts,” said LIDS Sports Group President Ken Kocher.

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

“In our mission to establish the LIDS brand as a one-stop shop for the fan, participant or both, this agreement offers LIDS Sports Group the chance to further expose the many other layers of our business to sports enthusiasts who are predominately only familiar with our headwear side,” said Kocher.

The LIDS Sports Group retail division will introduce its Custom Zone in-store customization capabilities to the recently acquired locations, which will carry an assortment of local and regional product offerings of officially licensed apparel and merchandise.  Customers will also be able to take advantage of the company’s gift card and LIDS Club loyalty card programs at each location.

LIDS Inks Agreement with University of Nevada, Las Vegas

 

Clubhouse division to introduce the Rebels exclusive online shop
and stadium retail operation

INDIANAPOLIS, Ind., Sept. 12, 2012 – LIDS Clubhouse, a retail brand of Indianapolis-based LIDS Sports Group, has reached a limited retail licensing agreement with the University of Nevada, Las Vegas  for the rights to operate the official stadium store, UNLV Rebels Locker Room, of the university’s Athletic Department.  Also included in the agreement is the launch of the University’s official e-commerce site, which will be powered by LIDS.

“As we continue to expand the reach of our LIDS Clubhouse division, it is a unique opportunity to partner with a university with such a rich athletic history,” said LIDS Sports Group Executive Vice President of Retail Charlie Brodt.  “In our position as a main stakeholder in the licensed retail business, we truly believe an affiliation with the LIDS brand offers our partners great value in growing their business.  We hope to soon share these results with the UNLV athletic administration.”

UNLV Director of Athletics Jim Livengood added, “The LIDS retail brand is known for offering a broad assortment of quality officially licensed merchandise, as well as their capability to react to the ever-changing hot market opportunities.  Through the resources at hand via this agreement, we look forward to building a solid UNLV retail brand for our loyal Rebels fans, on campus at the stadium as well online, for years to come.”

In addition, the LIDS retail division will add further value to UNLV Rebels fans’ shopping experiences by introducing its loyalty club program, which earns points with every purchase.

Specific terms of this retail agreement have not been disclosed.

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

New to LIDS: LIDS MOBILE PROGRAM

You 'like' LIDS on facebook, follow @Lids4hats on Twitter, and now you can TEXT LIDS straight from your mobile phone!  That's right!  You can join LIDS MOBILE today to receive instant alerts on special promotions, new products and exclusive offers. Simply text LIDSONLINE to 477493.  Message and data rates may apply. Includes 4-6 messages per month. Hurry and join for a special one-time offer!

 

*For a full lus of terms and conditions visit http://www.lids.com/HelpDesk/security/Terms#SMS 

The Campbell-Cardinals Tradition

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

In 1970, when I was five years old, my dad took me to my first St. Louis Cardinals game.  In those days Lou Brock and Bob Gibson were in their prime, coming off of three World Series appearances in six years and winning two (very reminiscent of what just took place these last six years).  I was hooked.  Little did I know though at that young age it would take my beloved Redbirds 12 long years to get back to the World Series. 

For their next appearance, I was a junior in high school and was actually able to celebrate a World Series win.  I’ll never forget it.  The Cardinals then went on to play in the World Series in ‘85 and ‘87, however the team failed to clinch the championship both times and suffered painful loses in Game 7 of each.  Again, little did I know it would be 17 more years until the Cardinals were in another World Series (2004). This time I was 38 years old, married with four children; a stark contrast to being 22 and fresh out of college in ‘87.  The great thing about ’04 was that I had the opportunity to take my dad and return the favor from 34 years earlier, when he passed his love for the Cardinals on to me.

Now I fast forward to what just happened this season.  For Cardinals fans alike it’s already been documented how crazy a month it was, from being virtually out of contention with mere weeks left in the season to winning their 11^th World Series in franchise history.  This latest victory put the team in the top spot for most championships in the National League, and second in the sport overall just behind only the New York Yankees. 

Moments like these are so unpredictable, yet I tried to take advantage of every opportunity to share this experience with my family.  This year my wife and I took our 4 kids to multiple playoff and World Series games in St. Louis, and even had the opportunity to make it to Milwaukee and Texas for games.  Hopefully years from now our kids will understand how special this October was, and they will feel the same nostalgia that I did in 1970 when my dad took me to my first game.  And so the Campbell-Cardinals tradition continues…

A Redbirds fan without an official team cap? Not if we have anything to say about it. lids.com is your headquarters for St. Louis Cardinals hats, and all your favorite MLB team hats and accessories. LIDS has a complete selection of St. Louis Cardinals hats--including Authentic Collection, Franchise and more--in all the sizes and colors you need to support your Cards.

LIDS’ LEADER NUTS OVER MLB CARDINALS AND THEIR NEW FURRY MASCOT

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

If you have been following the MLB playoffs at all in the last few weeks or watch any of the sports networks, you have no doubt heard about the St. Louis Squirrel. The infamous rodent now dubbed “The Rally Squirrel” by the St. Louis faithful has appeared in both of the Cardinals’ home playoff games. Well I have firsthand knowledge of this legend as he and I had a close encounter in Game 3 on October 4 in St. Louis.

I am a St. Louis Cardinals baseball “nut” you could say. I am certain that is what attracted the Rally Squirrel to me in the first place. I  have been a season ticket holder for the past 13 years and have been a Redbirds fan dating back to my childhood in the 1970s.

This 2011 season has been crazy for so many reasons. I try not to miss any Cardinals playoff games, home or away, but I made the mistake of booking some work-related business trips for early October back when the Cards were 10 ½ games out with a month to play. Oh boy, has my travel schedule been turned upside down! That is the last time I ever write-off my beloved Cardinals before they are mathematically eliminated. They overcame one of the largest deficits in history to make the playoffs on the last day of the season.

In an unbelievable five-game series, capped by one of the best pitching performances I have ever seen by Chris Carpenter, the Cardinals eliminated the Phillies in the divisional round of the playoffs. My Cards are currently tied at one game apiece with the Brewers in the NLCS. I am convinced none of this would be possible without the “Rally Squirrel.”

I was sitting in my front row seats just down the third baseline past the dugout with three buddies for Game 3 of the NLDS. The Cardinals were down 3-0, Philly clearly had the momentum, and we needed a spark. With two outs in the bottom of the sixth inning, play was stopped as our hero came on the field. The squirrel ran from right field all the way to second base then stopped and looked around. I assume he peaked at the scoreboard and saw his team trailing. He continued in my direction and stopped as if he was telling third base coach Jose Oquendo something and then came bounding right over to me.

If you were watching that portion of the national television broadcast like my wife and kids where, you saw one of my buddies reach over the wall and point at our little furry mascot. Then you saw yours truly – donning a red Cardinals hat with my sunglasses atop the visor – reach over and try to grab him. “What would you have done if you caught that squirrel?” I have been asked countless times over the past week. As I’ve told everyone, I was caught up in the moment and all I can remember thinking in that instant was, “Getting that squirrel would surely get me on ESPN SportsCenter’s Top Ten plays of the day.” Truth is, I just wanted to thank that squirrel for showing up and changing the mojo.

My Cards lost 3-2 that night but it wasn’t the squirrel’s fault. We stranded 14 base runners, nine after our furry friend came onto the field. Down two games to one, he came back during Game 4 on October 5 and darted across home plate while Skip Shumaker was batting. That squirrel clearly got inside Phillies pitcher Roy Oswalt’s head and the Cardinals went on to win 5-3 and tie the series at two games apiece. Then, just when you thought the Cardinals didn’t stand a chance heading back to Philly to face their ace pitcher Doc Halliday in Game 5, Rally Squirrel magically showed up again on the field in Philadelphia before the game. The rest, as the cliché goes, is history. Cardinals pitcher Chris Carpenter pitched the best game of his career, the Redbirds won, and are now in line to win their 11^th World Series in franchise history.

Everyone has opinions about superstitions and curses, and baseball has its fair share of animal-related lore. Ask Chicago Cubs fans about the Billy Goat of 1945 and the black cat of 1969. I am confident the Cardinals’ “Rally Squirrel” of 2011 can change history for St. Louis in a good way.  When I sit in my seats October 12 for Game 3 of the NLCS, I’ll have a new shirt on that gives a big shout out to my furry friend. The shirt will be available in LIDS, LIDS Locker Room and the Cardinals Clubhouse stores operated by LIDS in the St. Louis area. Don’t be surprised to see that squirrel on the field. My first purchase at the ball park that night will be a cold beverage and a big bag of peanuts. Big enough to share if my friend happens to come by and visit again.

Join the LIDS Community

Are you a part of the LIDS community? Join NOW!
Now through September 22, 2011, lids.com will waive the normal $5 LIDS Club annual fee for new members (or members who let your membership expire) with any $50 online order. In addition, lids.com will hook you up with free U.S. ground shipping as long as you spend $50 or more!  Just enter discount code FREECLUB at check out.  This offer expires at 11:59pm EST on 9/22.   

Current LIDS Club members: You're already a part of the LIDS community, but lids.com wants to make you feel like a true part of the LIDS family by offering you 25% off all online orders until 11:59pm (EST) on September 22. Just enter discount code LOYALTYPAYS at check out. This offer cannot be combined with other discounts and is not valid on clearance. 

Membership in the LIDS Club guarantees you year-round savings of 20% off hats and custom embroidery, and 10% off apparel and accessories. Register your LIDS Club card at lids.com/club and receive special offers and additional benefits. Get the full skinny about the LIDS Club on lids.com or call us at 1-888-564-HATS (4287).

Take your LIDS LOVE to the next level by 'liking' us on Facebook and following us on Twitter...we have been known to have some pretty good GIVEAWAYS and special fan-only offers! Check us out!

No Bad Ideas at LIDS

 
 

We have all heard the saying, “There is no such thing as a bad idea …” Well, we can promise you there are no bad ideas here at LIDS…literally!  LIDS is bringing you select styles from No Bad Ideas Clothing Company, the specialist for the Counter-Culture; and, with No Bad Ideas, you can never go wrong!

These hats strive to fall in line with the hottest fashion trends on the street.  Not only do these products use the most stylish fabrics and the best silhouettes, but as an added bonus ALL of their designs include a concealed stash pocket for that little extra edge!

Want to learn more about this brand? Check out lids.com for the best selection in caps and gear, including No Bad Ideas hats, or ‘like’ No Bad Ideas on Facebook! 

Check out these new styles below and let us know what you think:

_{BAMBOO MILITARY                MASH UP IVY}

 
_{TRAD RIP POP STITCH IVY     PITT IVY}

Where my dogs at?

Winter is a’comin’, and it’s a’comin’ fast!  No need to worry though, Lids has you covered, literally.  I’m referring to the new MLB dog ears caps, yes I said DOG EARS.  Wearing your favorite baseball cap has never been so cool…I mean warm. 

Listen, everyone loves dogs, everyone loves hats, it’s like a match made in heaven - fusing the two! This year, you can still rock out by supporting your favorite MLB team while keeping warm through the frigid winter weather.  Wear the cap with the flaps up or flap down, whatever you fancy. They’ll be sure to keep you warm when you need them.  Let your summer hats hibernate for the winter, it’s dog ears time. 

Be sure to check out Lids.com.  Did I mention there’s free shipping on orders over $50?  Holidays are creeping up, so it’s a great time to grab one now for that special someone! Don’t wait and get caught up in the hectic, last minute holiday shopping. 

Check in daily with the Lids Blog to see what’s good, and what’s really good.  More great winter hats to come, including the MLB Trapper...take a look at our Sneak Peak pictures below. 

 

New Era Snapbacks Are in the Building!

Ladies and gentleman, the long awaited and much anticipated New Era Snapbacks have arrived!  We ventured out back to our warehouse and ripped open a few boxes because, like you, we couldn't stand the wait any longer. Believe us when we say, they are worth the wait!

Look for these New Era Snapbakcs to hit lids.com very soon!  The New Era Snapbacks will also be available in select stores.  If your local store isn't carrying them though, you can always order from lids.com and have them shipped to the nearest store at no charge!  Just choose the Ship-to-Store option at checkout.  The best part is, no need to worry about sizing issues with these New Era Snapbacks!

Check out some of our behind the scene pics below.  Are you as excited as we are?!?

The Rays Play with Plaid

Last month, the Tampa Bay Rays donned plaid blazers in Rays colors during a trip to the West coast.  Rays Manager, Joe Maddon has embraced the concept of creating theme road trips while the Rays travel.  So far this season, the team has dressed in all white while in Miami (thank you, P. Diddy) and has sported hockey jerseys while in Toronto. The team has also participated in Urban Cowboy and Johnny Cash themed roadtrips, just to name a few.

The plaid Rays blazers, thoughtfully named BRaysers, created quite the buzz after the Rays bullpen donned the jackets while making their way from the dugout to the bullpen. As a result of the fanfare, New Era has created a lmited edition BRayser inspired 59Fifty Cap.  The Rays will wear the BRayser hat during tonight's game in New York. 

If you're a diehard Rays fan or just a fashionista, you'll want to get your hands on one of these hats quickly.  Currently, this limited edition hat is available at both the LIDS and Sports Fan-Attic stores at the West Shore Mall in Tampa, Florida.  If you don't live in the Tampa area, no worries!  The BRayser hat and a BRayser t-shirt will be available for purchase at lids.com in the coming weeks. 

In your opinion, should teams have more freedom to change up their attire or are you an advocate for sticking to the classics?  Share your comments with us or send us a Tweet or Facebook post. 

ACTION SPORTS SNEAK PEAK: JUNE 2010

New for June will be some fresh new styles that should help get summer rolling in a major way!  DC Shoes and New Era have teamed up for some collaborations that are super hot!  Fox Racing has come strong with some cool new styles.  Hurley will be back with some of their best new designs.  You will also see new product from Alpinestars, Metal Mulisha, Skin Industries, Famous, Element, Nixon, Quiksilver, and Billabong.  Below are four new styles you can expect to see in the next few weeks......

DC SHOES LASPSE 210 FLEX

DC Shoes has teamed up with Flexfit to produce this vibrant summer style.  This is a 210 flex and will only be available in the color shown below.

FOX RACING LATIN BASE FLEX

This new style screems Fox Racing!   It features both a screened and embroidered logo creating a very unique "Fox Riders" logo.  This will be available in black, white, and red. 

METAL MULISHA DESCENDANT FLEX

Metal Mulisha continues to come hard with another style that exemplifies everything Metal Mulisha.  Edgy and tough are what I think of when I see this style.  This is available in black.

HURLEY PUERTO RICO PLAID FLEX

The legend is back!  This plaid style has been featured on board shorts, t-shirts, and has been a staple in our collection.  This will be available in black, white, gray, and navy. The Puerto Rico plaid never goes out of style!

Be on the lookout for these styles at lids.com and a store near you......

FOX RACING IN-STORE PROMO

Fox Racing and Lids have teamed up for a special in-store promo starting April 29th.  All styles shown below will be available in stores and Lids.com.  Get there fast as they will only be available for a limited time..... 

TOP SHELF FLEX

DESTRUCTOR FLEX

CAMPLOSION FLEX

ACTION SPORTS SNEAK PEAK: MAY 2010

May will be an exciting month for all you Action Sports fans as we are bringing in some heavy hitters to get the summer kicked off right!  Energy drink collaborations will be in full effect, we have some hot new plaid styles for you fashion geeks, also we are reloading with some of our best styles for 2010.  May will be hot!  Below are a few of the styles hitting Lids.com and stores in May:

BILLABONG - MONSTER NE FITTED

Billabong has teamed up with Monster Energy and New Era to create this masterpiece.  Under the Monster logo is an offset tonal Billabong wave logo.

METAL MULISHA MUGSHOT NE FITTED

The M/M skull says it all....ROCKSTAR!  Another collaboration featuring Metal Mulisha, Rockstar Energy, and New Era. 

FOX RACING SKEPTIC 210 FLEX

Sometimes simple but stylish is all you need.  Don't be fooled by the picture though, the under-visor matches up to the plaid fill.  Hot!!!

DC SHOES OK THEN FLEX

Tonal camo print with an oversized DC logo.  The picture says it all!

New Fashion Hats for Spring and Summer

We're all tired of the cold and snow which is why we've decided to look forward to spring and summer (instead of looking outside at the inclement weather)!  New styles will soon be arriving in stores and online.  These killer fashion hats are the perfect accessory to make your new spring threads stand out! 

Below is a SNEAK PEAK at some of the latest styles to be popping up this spring.  Check them out and be sure to stop back by the Lids Blog to see when all these new styles are available.

 

Linen 6 Panel Driver (Shown left in Olive)

Nothing says spring like linen!  This lightweight driving cap can turn even the blandest outfit into a well-styled look.  Perfectly preppy but easy to pull off with any outfit. 

Trilby 10 (Shown right in Black)

The trilby is by no means a new style; however, we've updated the Trilby 08 to be more in line with changing trends.  The Trilby 10 features a shorter brim and lower crown.  The update makes it very wearable!  

PL Straw Fedora w/Grosgrain Band (shown left in Natural)

Straw hats are an excellent compliment to your summer look--throw on some shades and a pair of comfy sandals and you'll be paparazzi ready!  This straw fedora, much like the trilby, has also been updated with a shorter brim and lower crown.  The grosgrain band adds a playful touch and a punch of color. 

 

PL Patterned 6 Panel Driver 10 (shown right in Brown)

Tonal patterns are great for spring.  This brown plaid driver has enough texture and pattern to make it interesting, but not overbearing.  This driving cap (or ivy cap) is very versatile--the neutral color and classic silhouette make it must have item to add to your collection.

Remember, these are SNEAK PEAKS, but all of the hats shown today will be arriving in stores and online soon...very soon!  Check back often to find out when you can get your hands on these fabulous fashion hats.  Be sure to leave us your comments and ideas for future styles on the Lids Blog, Facebook or Twitter.

Sneak Peak: New Era Fresh Goods Friday

It's November and the start of a new month which can only mean one thing...a new Fresh Goods Friday release is just around the corner.  And while it may be around the corner for most people, we've got a special sneak peak for all of our Lids Blog readers.  Hey, it's nice to know people -- we take care of our VIP Blog customers!

Without further ado...here's your first look at the November Fresh Goods Friday release, the MLB Trapper.  Not only is this the sickest winter look, but it's super warm too.  Whether you're wearing it for style or warmth (or both), this cap is sure to trap some hotties.   Even Jay-Z rocked a similar style in his music video Empire State of Mind (snapshot below).  And, of course, if it's good enough for the guy who "made the Yankee hat more famous than a Yankee can," it's good enough for me.

The MLB Trapper is a solid black New Era trapper hat that originated from New Era's EK premium headwear line.  The cap features faux fur on the dogear flaps and on the flip-up front.  The New Era cap has a solid black, raised embroidery team logo on the front panel, MLB logoman on the back, and two metal New Era flags on the left-wear side.  This is a limited edition hat and will only be available at select stores in the following teams: New York Yankees, Atlanta Braves, Chicago White Sox, Philadelphia Phillies, Detroit Tigers, Boston Red Sox, Houston Astros and Los Angeles Dodgers. 

**Use the team links above to purchase your MLB Trapper before they're available to the general public!

Sneak Peak: New NCAA Hats

We've got lots of great new hats coming in and we wanted to give you a quick sneak peak at one of the new NCAA hats you'll soon be seeing online at lids.com and in select Lids/Hat World/Hat Shack stores. 

Introducing the newest starter to our NCAA lineup...the NCAA Chalkline.  This white NCAA hat features clean lines and simple style with just a pop of color on both the front and back team logos.  This flat-billed, stretch-fit NCAA hat matches anything and everything which is why it's the perfect addition to your NCAA hat collection.  Just remember to keep some cap cleaner handy so that your hat stays bright white!

Here are a few quick photos we've snapped for you.  You're getting your first look at the NCAA Chalkline here on the Lids Blog.  So...what do you think?  Will you be picking up your team?  Stay tuned to get this cap when it becomes available.

Major League Gaming Hats Coming Soon

Lids Blog Readers--Have you ever heard of the only digital sports league in America? Well for those of you who haven't it's Major League Gaming or MLG.

Major League Gaming, founded in 2002, is a North American professional video gaming league.  Not only does MLG host video game battles online for thousands of gamers, but the MLG Pro Circuit features a multi-city, live competition tour for video game enthusiasts throughout the United States and Canada.  MLG has even had tournaments broadcast on national television, ESPN.com and other prominent broadband websites. 

Lids has jumped on board with MLG. On November 15, 2009, four exclusive MLG hat styles will be available in select Lids stores and online at lids.com.  Below is a sneak peak for three of the four hat styles that will be available.  Check out the Lids locations that will be carrying these exclusive MLG hats here.

To find out more info about Major League Gaming and Lids' exclusive MLG hats, check out this video.  They talk about the hats around the 6:31 mark.  Happy Gaming!