LIDS Hat Blog

Introducing the 1st launch of the new LTD SERIES, the VENOM!

 

The LTD Series VENOM is a 2-tone New Era® 59FIFTY®. The cap features a black ballistic nylon crown with a faux snake print nylon visor. The cap also features your favorite team logo, with raised embroidery, on the front panel, contrasting MLB Logoman on the back, and contrasting New Era® Flag on the left wear side. The LTD Series VENOM is the 1st launch of the new limited edition LTD Series by LIDS.  Click here to check out what teams are available in this style. 

So, you may be asking yourself, what is the LTD Series?

The LIDS Taste Development (LTD) Series is a new collection of limited edition, premium New Era® fitted hats exclusive to LIDS. The LTD Series is an update to the Fresh Goods Friday program which had launched in May 2004. This new version launched on July 1, 2011 and a new LTD Series hat will be available for purchase bi-monthly on the 1st day of every other month (next release is September 1). 

These limited edition hats will feature unique fabrics and the latest designs. Each LTD Series hat is limited in quantity and only available at 80 of our 900+ stores and here at lids.com. Since the LTD Series hats are not available at any other retailer, once they are sold out, they are gone forever. 

Check out lids.com now to get your hands on the first hat of the new LTD Series, the VENOM!

LIDS Hosts Pete Rose at College World Series

In the wake of a professional baseball career that spanned from 1963-1989, Pete Rose sits atop the Major League Baseball record book for hits (4,256), games played (3,562), and at-bats (14,053). He won three World Series rings, three batting titles, a MVP, two Gold Gloves, was Rookie of the Year and made 17 All-Star appearances at an unequaled five different positions (2B, LF, RF, 3B and 1B).

As one of the pro game’s best, I wondered if “Charlie Hustle” had been among college baseball’s best and perhaps had played in the College World Series. I was surprised to learn during Rose’s appearance at the 2011 College World Series it was his first-ever trip to Omaha, home of CWS since 1950.

LIDS, conversely, is no stranger to “The Greatest Show on Dirt” having operated trailers and temporary stores at CWS every year for more than a decade. On June 20, 2011, LIDS joined forces with Omaha Baseball Village, located just outside TD Ameritrade Park—the brand new home of CWS—to host Rose for an autograph signing. Rose led off the appearance with a radio interview on Omaha’s ESPN Radio affiliate 1620AM The Zone. (Click here* to view and listen to the interview.)

Adding to the excitement for the hundreds of fans that came out to meet The Hit King was a surprise appearance at the signing by fellow Cincinnati star athlete Bengals WR Chad Ocho Cinco who posted a fun picture later that day on his Twitter.

On behalf of the LIDS family, a huge thanks to Pete for being so generous of your time with LIDS and the fans!

 * The station’s audio was not properly connected for the first few minutes of the interview. The error is corrected at the 9:15 mark.

  
 


 

 

One-Stop Shop for All Things Yankees!

Check out this video posted on the New York Yankees’ official website, a Yankees on Demand production, highlighting one of LIDS’ newest additions to its LIDS Clubhouse division.  Located in the heart of New York City in Times Square, this Yankees Clubhouse location is a one-stop shop for Yankees fans around the globe.

  

Don’t have plans to visit “The Big Apple” anytime soon?  Check out lids.com for the latest selection in Yankees jerseys, apparel, headwear and much more!

MLB's 2011 59FIFTY Stars & Stripes Caps

Just in time for Memorial Day Weekend, LIDS stores, as well as lids.com and lids.ca, are stocked with MLB's 2011 59FIFTY Stars & Stripes caps - the same ones the big-leaguers will wear this coming holiday weekend! 

The 2011 59FIFTY Stars & Stripes caps features team logos with the American flag on bright white front panels and either red or blue back panels and brims.  The Toronto Blue Jays Stars and Stripes hat features the team logo with a Canadian flag, as the sole Major League Baseball team in Canada. 

     

 
Major League Baseball teams will showcase the fresh new Stars and Stripes hats not only this Memorial Day Weekend, but also on Independence Day Weekend.

For a limited time qualifying online orders will also receive FREE GROUND SHIPPING, which include 59FIFTY MLB Authentic Collection Stars and Stripes, MLB Red White and Blue Player T-Shirt, MLB Star Spangled Banner T-Shirt, and MLB I am a Star T-Shirt. Simply use offer code STARSFGS during checkout.  Offer cannot be combined with other offers or discounts, except LIDS Club discounts, and expires at 11:59 p.m. EST on 6/1/11.

 

 

So before you head to the ballpark this weekend or the neighborhood barbeque, pick up your favorite team’s Stars and Stripes hat from your local LIDS retail store or online at lids.com or lids.ca! 

LIDS Team Sports Warehouse Sale!

You don't want to miss the annual LIDS Team Sports sale in Indianapolis, Indiana, May 18-20! Discontinued and overruns of shoes, sweatshirts, sweatpants, t-shirts and dry-fit clothing — much of it Nike-branded. Screen-printed T-shirts for $2. Need we say more?

  

 
 

25% OFF Mother's Day Special

Today, May 2^nd, ONLY receive 25% off at lids.com when you use offer code LIDS25OFF during checkout (cannot be combined with any other discount and is not valid on clearance).  In addition to 25% off, express shipping is only $4.99!  Offers expire at 11:59pm EST so shop now for mom and yourself – you both deserve it! 

 

 

2011 NFL Draft and NFL Draft Hats

Although the fate of the upcoming NFL season has yet to be decided one thing is for sure - LIDS is ready for Thursday's draft kick-off!

LIDS now has this year's NFL draft hats in stock!  Experts are predicting Heisman Trophy winner Cam Newton will be the number one pick tomorrow night and the QB will be wearing the below Carolina Panthers draft hat when he smiles for the cameras.

   

Will Newton be the first pick or possibly defensive tackle Marcell Dareus?  What do you think of the 2011 NFL Draft Hats?  Will you support your team by picking up one at your local LIDS store or ordering one online at lids.com?  Let us know your thoughts by leaving us a comment on the LIDS Blog!

Free UFC DVD at LIDS. Seriously…No ‘Choke’!

An estimated 55,000 rabid fans are expected to pack Toronto's Rogers Centre for Saturday's Ultimate Fighting Championship 129 event. All but a handful are sure to be cheering for Canada’s own and current welterweight champ Georges St-Pierre against Jake Shields in the April 30, 2011 headline match among the 11 bouts scheduled. St-Pierre is from Saint-Isidore, Quebec.

“They are going to be booing me like crazy,” said Shields at a recent press conference. “There’s no way to prepare for 55,000 people booing you.”

It is all smiles and cheers at LIDS, however, as its Toronto-area stores are brimming with the latest UFC headwear. While supplies last, visitors to Toronto-area stores can pick up a free DVD of UFC highlights with a UFC hat purchase.

Fifty-five thousand people to watch two people compete in a 750-square foot octagon – not to mention an international pay-per-view television audience – is pretty impressive. There is no denying the popularity of UFC. According to compete.com, an agency that tracks website traffic, UFC was the sixth most popular sport in the United States back in 2007, and its popularity doesn’t seem to have slowed in recent years.

No matter the sport, you can count on LIDS to have the latest and greatest officially licensed headwear.

Who is your pick to hoist the championship belt on Saturday night, St-Pierre or Sheilds and why?

 

What kind of LIDS Hat are you?

LIDS has a huge selection of hats in every size, color, brand and style to fit the biggest sports fan to the most stylish cowgirl.  But with so many styles to choose from, you might need some help! That’s why expert sales associates are available at a LIDS retail store in your neighborhood mall but in the meantime, take this personality quiz to find out which hat suits you the best.

What Kind of LIDS Hat are you? CLICK HERE and Find Out!

 
   

New MLB Styles

The MLB season is well underway and LIDS wants to make sure you have everything you need for the ball park, including a great new cap! Whether you're looking to support your favorite team or simply trying to shade yourself from the sun, LIDS has several new FORTY SEVEN BRAND easy fit styles for you this season.

You can check out the new selection of FORTY SEVEN BRAND caps below and visit your local LIDS store or lids.com to purchase today!

 

MLB Ashcroft Franchise

This cap is dark charcoal with heavy stitching.  The Team Logo is featured in the same dark charcoal color layered on top of felt in the team's color.

 

MLB Rosin Franchise

A faded, dark grey cap, the Rosin has a black embroidered logo with a dark grey outline.  This black on grey cap has a clean, classic look.

 

MLB Double Switch Franchise

The Double Switch features a natural colored logo and screen printed mascot on the front panels.  Like the logos, the cap's cool mesh back panel is a natural color.

 

MLB Cool Down Franchise

This cap is made of grey light canvas and features the team's color embroidered logo in their primary color with their secondary color outline.

 

Ken Kocher hires passionate employees at LIDS - Smart Business Indianapolis

Out on newsstands this month, LIDS President Ken Kocher is featured in the Indianapolis installment of Smart Business. In the issue, which can also be viewed online, Kocher provides readers with an insight of the LIDS culture, how the Company remained on course amid a tumultuous economy, as well as tips on setting a successful standard for developing strong leadership. “My role is on the growth side … It’s to provide avenues of growth for our company, for our employees and for our shareholders that maximize profit. I’m kind of steering the ship in the direction I feel like we should go as a team to best make use of our skill set as a company,” said Kocher.  A great tribute to LIDS’ “Have Fun, Sell Hats” mindset, the article also reinforces the importance of earning employee buy-in and maintaining a competitive environment.

FREE Ground Shipping!

If you buy it, it will come...And it won't cost nothin'!  For a limited time lids.com and lids.ca, are offering FREE ground shipping when you use code LIDSFGS at checkout.  Except for LIDS Club discounts, this offer cannot be combined with other discounts or offers and it is not valid on clearance merchandise.  The offer is only valid until April 10th at 11:59pm EST so start shopping now!

 
 

UConn Championship Hats and Tees

The nets have been cut down and UConn was the last team dancing at this year's NCAA Men's Basketball Tournament!

Once again the tournament proved to be a dramatic one with plenty of buzzer beaters and a couple Cinderella stories.  Who would have guessed that the championship game would not include a number one seed?  Certainly not the fans who gave up on their brackets long before the last game!

LIDS congratulates the Huskies and has all the fan gear you need to celebrate their victory.  Shop now for the hats and tees worn by the UConn Huskies players and coaches after the big win.

   
 

 

 

Celebrate MLB Opening Day with a new hat!

MLB Opening Day is finally here!  It's been a long winter and 151 days since the San Francisco Giants won the World Series and took home the Commissioner's Trophy.  LIDS is ready to bid farewell to winter, put away the knit hats and gloves and gear up for another great MLB season!  To celebrate Opening Day and America's favorite pastime, today ONLY at lids.com and lids.ca you can get 25% off regular priced MLB hats and fan merchandise when you use code LIDSMLB at checkout.  Shop now because this offer ends at 11:59pm EST on 3/31/2011!

 

St. Patty’s Day = True Boston Pride

St. Patty’s day has come and gone, but it will be one to remember (for some). South Boston always throws together a parade you can’t help but get excited for, Irish or not. Being the second largest parade in the country with close to a million people, I couldn’t help but notice my fellow Bostonians reppin’ their green Celtics jerseys and hats. Nothing better than seeing streets filled with true Celtic pride.

St. Patty’s day is a time we say goodbye to winter and I’m confident I speak for everyone in Boston when I say we whole heartedly welcome spring and embrace the warmer weather we’ve been anxiously awaiting. I love my Lids Dog Ear Hat, but I’ll be happy to store it away until next winter. With new styles coming this spring you won’t want to miss a beat. Be the first of your friends to rock your favorite team with styles fresher than Fresh Prince himself. Don’t be “that guy” and show up to a game without sporting your favorite teams’ apparel.

Boston is proud to represent their city, are you? Check out the NEW Lids.com and be sure to support your team if you’re a true fan; don’t be left out! Make sure to check in with the Lids Blog and the Lids Facebook page to take advantage of upcoming promotions for the best Lids deals.

 

Who Would Have Guessed...?

How is your bracket looking? If it's anything like mine, it's probably not looking too good.  If someone were to have told me that two #1 seeds would already be knocked out of the tournament, one region would have 3 of their 4 Sweet Sixteen teams at double digit seeds, and that Duke would get Kyrie Irving back but wouldn't make it to the Elite Eight, I would have told them that they were crazy.  I guess that's why this month is coupled with the term "Madness".  Being a senior at Butler University, I am a huge favorite of under"dawgs" and upsets, but even I couldn't have dreamed up what has unfolded so far.  Not only have two powerhouses, Duke and Pitt, been taken down, but there are still four double-digit seeds going strong, one of which will get knocked out today when VCU takes on Florida State.

Last year, Butler got a title as a "Cinderella" team with their sprint to the national title game, and many people have been talking about who will be this years Butler.  Of course, I would say that Butler is this years Butler; however, the way things are looking, we might have more than one Cinderella team on our hands as we get closer to that final game.  Which underdog team, or teams, do you think can pull out a big upset and don the term Cinderella?

One thing is for sure: Whether your team is an underdog or a top seed predicted to win it all, in the month of March, anything can happen. Some call it luck, others call it madness. But, all remaining teams have gotten there for a reason and they certainly aren't going to back down now.  Richmond guard Kevin Anderson, who plays the Kansas Jayhawks tonight, told reporters: "You don’t get to the Sweet 16 and decide that’s good enough. That’s not really a goal. I don’t want to sell our hard work short. Everyone’s saying we’re lucky to be in the Sweet 16, we’re lucky Morehead State beat Louisville. We want to prove those people wrong. What better way to do that than by beating Kansas?”

Who knows what will happen next? Could Richmond pull off a huge upset?  How many more buzzer beater shots will we see?  Who are your picks now that the field has been narrowed? Whatever happens, make sure to check in with us for all your game time headwear and get ready to cheer on your favorites!

 

Bring on the Madness!

As a college senior, I will tell you that there is no better time to be a college sports fan than in March.  March is home to passion, upsets, underdogs, last-minute shots, Cinderella teams, screaming fans, and most importantly heart. All I can say is bring on the Madness! Last year, I watched my team of Butler Bulldogs march their way to the Final Four and ultimately the National Championship.  A true Cinderella team.  As I gear up to hopefully cheer on my guys for another run this year, there are plenty of basketball teams that are looking to be must watches in the coming tournement.  Some will have to wait to see if their team made the lucky list for the tournement, while others are already making predictions on the title game.  Ohio State?  Jimmer Fredette and BYU?  Duke, again?

Whether your team is at the top of the list or whether you'll be crossing your fingers until the brackets are announced, make sure you have everything you need to support your team the right way. If you are looking to attend the games with a friend, LIDS has plenty of 2 for $25 NCAA Hats!  So, hurry and get the styles you want in order to cheer your team on to a National Championship!

Get ready to fill out those brackets because March is here and the teams are ready to make history!  Who do you think will make it to the Final Four?  What about the title game? And, of course, who is going to win it all?  Let us know your March predictions by leaving a comment on the LIDS Blog! 

 

Snippity snap, New Era Snapbacks are back!

Snap, snap, snap!  Can you hear it?  Can you hear the sound of Snapbacks in the building?!?

They've arrived.  New Era Snapback hats have arrived!  The last time we had snapback hats, we blew threw them.  They're back, but who knows how long they'll last.  If you're one of the many who have been asking for New Era Snapback hats, get your hands on them while you can. 

The latest selection of styles include MLB New Era Snapbacks, NHL New Era Snapbacks and NBA New Era Snapbacks.  We will continue to get additional teams onto the website in the coming days so stay tuned.  Also look for additional styles in the next few weeks. 

Store Spotlight

Each week we receive comments from customers that praise and recognize our store associates for the superb customer service received while at one of our many LIDS stores.  We truly appreciate those who are working so hard to help their customers and we want to share their successes.  We have so many great stories to tell, you can bet this will become a regular feature. 

Please join us in recognizing these awesome LIDS employees for their effort and dedication to customer service.  Now, without further adieu, our Store Spotlight...

Daniel P., Assistant Manager
Store 6326 Del Amo Fashion Center – Torrance, CA
“He was very understanding of my situation, and helped in creating customized hats for the recent passing of my Grandmother.  His respect, diligence and work ethic greatly reflects the epitome of what customer service stands for! ”

Lucas G., Assistant Manager
Store 5665 Washington Square – Tigard, OR
“I am a senior citizen and I was treated excellent by Lucas.  For my age, I am very much an alternative person, but he totally made me feel at home.  Next time I need a lid, this will be the store I will go to.”

Britt C., Store Manager
Store 5830 Aventura Mall – Aventura, FL
“Britt gives myself and several of my colleagues expert service each time we visit her store.  She gives a level of competency, class and professionalism to her job as well as knowledge of product, presentation to the customer, helpful assistance, genuine personality and extreme pride in her employer.  She makes each visit an enjoyable experience for me, making me a steady and loyal customer for Lids.”

Matt S., Store Manager
Store 5232 Bangor Mall – Bangor, ME
“Matt was a great help when I needed to order a hat for my boyfriend.  He has a great sense of humor and made my experience more enjoyable than I would have expected.”

Thank you, Daniel, Lucas, Britt and Matt for taking the time to show your customers a true LIDS experience.  GREAT service really does matter!  A BIG thanks to ALL of our hard working associates who continue to make a difference.  Keep up the good work!

~~~~~~~~~~

Are you a customer who wants to praise an associate for the service you received?  Or do you have ideas on how we can better serve you?  If so, leave a comment here on the LIDS Blog or send us a message via our Contact Us page at lids.com. 

An All-Star Weekend

With football coming to a close, its time to turn our attention to basketball.  We're about to enter the month of March which is known for upsets, underdogs, heartache and happiness, but before we get too ahead of ourselves we have the NBA All-Star game!  This weekend fans can watch the best of the best as the Eastern conference All-Stars take on the Western conference in Los Angeles.  With so many talented players, it's sure to be a good show.

 
 

Who do you think is going to come away with the win: the East or the West?  Will Blake Griffin live up to the hype or will an underdog come away with the win in the dunk competition?  Do you have an old favorite when it comes to past NBA All-Star Slam Dunk performances?  Let's hear what you have to say about the NBA!

   

      
 
 

Baseball is back and we've got the hats to match!

Yesterday it was 68 degrees in Indianapolis...last week it was 1 degree.  Yes, honestly, one single degree.  I actually have hope for the first time in a very long time that spring is on it's way! 

Spring weather also means Spring Training which means BASEBALL IS BACK!!  With the start of a new season, we have lots of new styles arriving and many more scheduled to arrive soon.  Below are some of our favorites for you to check out.  More importantly though, we want to know what you think!  Which is your favorite?  Do you have ideas for future designs?  Are there any patterns or colors that you'd like to see?

Let us know your thoughts and stick around...we'll post when SNAPBACKS arrive again!

MLB 59Fifty Bois
This solid colored New Era 59Fifty features an over sized logo on the front middle panels with the team's alternate team logo over the embroidery.  This is available in both team color and black. 

MLB 59Fifty 2-Tone City
We've had soooo many requests to bring back the City Series program from several years ago.  Back by popular request, the MLB 59Fifty 2-Tone City is an updated take on this program.  Umm...can you say fresh?  We can!  You asked and we listened...now you can rep your city and your team with this hat.

MLB 59Fifty Realtree Camo
Camo is another request that we continuously hear from our fashion customers.  This Realtree camouflage cap is available in three colors: brown, camo/khaki, and black. You might be invisible to some, but you can't hide your style with this cap.

MLB Kelly Franchise
Get ready for St. Patrick's Day with this kelly green franchise hat featuring the same great fit and a festive shamrock on the back.  Get this cap before you get pinched!

          
MLB Dublin Franchise
Whether your Irish and celebrating your heritage or pretending to be Irish for the day, this is another perfect hat to celebrate the upcoming holiday.  It also features a green shamrock on the back of the cap.

          
Cleveland Indians Authentic Collection Alternate Home
This is a brand new cap for the Cleveland Indians for the 2011-12 season.  Don't let your collection get behind, add this to your own Authentic Collection today!

Hats are so much better than chocolate!

Love is in the air!  Whether you're lovingly gazing into the eyes of someone special, drinking martinis with the girls to celebrate being single or buying chocolate on the cheap because VDay candy is now on sale, we've got a proposition for everyone.  Today is the day to fall in love...with a new hat!  Did we mention that we'll give you 25% off because we LOVE you!  Start falling in love today!

 

Packers Take the Lombardi Trophy Home

The Lombardi Trophy is heading home!  The Green Bay Packers edged out the Pittsburgh Steelers with a 31-25 win to claim the Super Bowl XLV title.  Aaron Rodgers was named the Super Bowl XLV MVP winning a shiny new Chevrolet Camaro.  However, Rodgers appeared to be more excited as teammate, Clay Matthews, gave him a boxing/wrestling style black and gold title belt.  Rodgers often celebrates touchdowns by making the motion of putting a championship belt on his waist.

While not all of us can take home the Lombardi trophy, a shiny new Camaro or a title belt, you can have a piece of the Super Bowl to remember the experience.  Be sure to get your Super Bowl XLV Championship gear to remember the fun--even if it was just as a spectator from the comfort of your own couch.

In the aftermath of all that partying and celebration, here is a recap in the form of stats from the NFL Network research crew. 

• The road less traveled: The Packers joined the 2005 Steelers as the only No. 6 seeds to win a Super Bowl. They’re the sixth Wild Card team to win a Super Bowl, and the third team to do so after winning three road playoff games.

• Teams with a positive turnover differential are 33-3 all-time in the Super Bowl. The Packers were +3 against the Steelers and +6 during the 2010 playoffs.

• Credit the Steelers for nearly winning a Super Bowl despite those three turnovers. The Packers failed to convert a third-down attempt (0-for-4) in the third quarter and had one first down before regaining the momentum late.

• Mike McCarthy improved to 5-2 in the playoffs and joins Vince Lombardi and Mike Holmgren as coaches to win Super Bowl with the Packers.

• Charles Woodson is the fourth player to win a Heisman Trophy, college national title and a Super Bowl.

• Outside of two drops, Jordy Nelson had an MVP-type performance. Nelson tied a franchise playoff record with nine receptions, and his 140 receiving yards are the fourth-most in franchise history. Nelson and Jennings each had 21 receptions during the 2010 playoffs,  a new franchise record.

• With his 37-yard INT return for a TD, Nick Collins is the second player in franchise history with INT return TD in Super Bowl. He joins Herb Adderley, who had a 60-yard INT return TD vs. the Raiders in Super Bowl II.

• The Steelers extended their streak to 17 consecutive playoff games without allowing a 100-yard rusher (tied with Redskins for longest active streak in NFL). The Packers ran the ball 13 times, which tied a Super Bowl record for fewest attempts. 

• Here’s a sign of the longevity and production of Hines Ward: He now has 88 receptions, 1,181 yards and 10 TDs in his playoff career, all ranking in the top five in NFL playoff history. He has 17 consecutive playoff games with a reception.

• LaMarr Woodley recorded a sack, his NFL record seventh straight game with a sack. His 11 career postseason sacks ties Charles Haley for fourth all-time.

Only 363 days until the next Super Bowl in Indianapolis (assuming a CBA is reached and there is a next season).  Let the countdown begin!

Fresh Goods Friday Gets a Face Lift + $5 OFF!

Loyal LIDS Customers, The Fresh Goods Friday series of headwear launched in 2004 on New Era's 50th Anniversary with a custom New Era 59FIFTY fitted hat made exclusively for LIDS. Month after month, a new release has been available to our most loyal fitted enthusiasts.  Now, after seven years of fresh designs, the Fresh Goods Friday program is getting a face lift! The Fresh Goods Friday program will temporarily be on hold so that it may continue to offer unique designs to those interested in high quality, limited edition New Era releases.  As the series is revamped, we will rely on our most loyal FGF customers to share their thoughts and opinions.  We want YOU to help shape the future of our new program!  Please look for future opportunities to share your ideas. This doesn't mean that Friday isn't fresh!  With thousands of New Era 59FFIFTY caps available online at lids.com and in LIDS stores nationwide, you can keep it fresh everyday.  To help make your day just a little fresher though, take an additional $5 off any online purchase at lids.com or lids.ca!  This offer can be combined with LIDS Club or BOGO discounts.  Use offer code FRESH5 at checkout.  Offer expires at 11:59pm EST on 2/5/11. Until next time, keep it fresh! Sincerely, Your Friends at LIDS

Super Bowl Sunday Parties Ramp Up

Are you hosting a Super Bowl party this weekend? Well, if so, you're not alone.  According to Hallmark Cards Inc., the Super Bowl represents the No. 1 at home party event of the year.  It even beats out New Year's Eve.  Whether you love the game and can't wait to see all the action or whether you love the commercials, the Super Bowl is a huge party night in America. According to Yahoo news, at least $55 million will be spent on food and drinks for The Big Game by at home party hosts.  I guess there is one thing that is recession proof in this economy and that's football.

Not everyone stays in for the big game, however.  Plenty of people pack sports bars and other venues for a bigger Super Bowl events.  For instance, Micheal Vick plans on hosting a Super Bowl party in which there is an actual "movie trailer." How many of you can say you attended a party with an actual trailer? I'll bet not many.  If you want to party with Vick though, you can.  Vick is throwing a massive party in Dallas where there will be off-duty SWAT team members patrolling the area to ensure the party doesn't get too out of control. 

 

Are you a stay at home Super Bowl party person or are you like Vick and enjoy a more public venue?  Do you tune in for the game, the commercials, the half time show, or do you just like everything Super Bowl?  Whatever you do, make sure you grab all you fan gear to get ready for the big game.  We'll also have Super Bowl Champ gear available for the winning team at lids.com immediately after the game.

The stage for Super Bowl XLV has been set

The stage for Super Bowl XLV has been set.  On Sunday, the Green Bay Packers were able to take down the Chicago Bears and solidify their place in this year’s Super Bowl, where they will take on the Pittsburg Steelers.  Green Bay fans aren't wasting any time by making sure they have their championship gear and their tickets in hand.  According to the Houston Chronicle, Green Bay fans started buying up their championship t-shirts and hats within hours of the game having concluded.  There are also fans scrambling to get their tickets for the big game with one man saying that he will go to Texas with or without a ticket in hopes of purchasing one once in Texas.   Green Bay fans have not gone to a Super Bowl since 1998 and fans sure are getting ready for this one.  If you're a Green Bay fan or a Steelers fan make sure that you get your championship gear whether you will be heading to the game or watching on your TV at home.   The Packer fans are ready to take home the title, but it won't be easy to take down Roethlisberger and the Steelers.  

Do you think that Green Bay can pull out a win, winning their first Super Bowl in over a decade?  Any predictions on the final score outcome?  
 

   

Fans enjoy playoffs with potential lockout looming

Fans are taking in all the football they can during this year's playoffs. According to the lastest television ratings, NFL fans are viewing in record numbers this playoff season.  While the Chicago Bears and Green Bay Packers game is a huge rivalry game, others fans are tuning in because they aren't sure the next time they'll get their football fix.  With talks of a lockout still looming after this NFL season wraps up, football lovers are soaking it all in. 

The league's collective bargaining agreement will expire on March 4 and many believe that a strike will follow.  With a relatively short amount of time remaining to mend the broken bridge, fans and players are concerned that there may not be a 2011-2012 NFL season. While it remains to be seen whether or not the issues will be resolved before next season, at least we have two great games that are heading our way this weekend. So instead of worrying about next year, gear up in full force and cheer on your favorite remaining team while you still can!

From one concerned fan to another, do you think next year's season will play out as scheduled?  If the NFL season is interrupted, what will you do or watch to occupy your time?

Big Sport's Week for Fans

    
This week has been a big week for sport fans everywhere.  With the start of the NFL postseason playoffs last weekend and the BCS national football championship, fans have had plenty to cheer about.   Auburn finished its perfect 14-0 season on Monday with a win against Oregon, winning the school's first national title in over 50 years.  With a national win under their belts, two Auburn players may be looking  to skip their senior year and enter the NFL draft.  Cam Newton, Auburn's star quarterback, already announced his decision to enter the draft. Lombardi Award winner Nick Fairley will announce his decision regarding the draft today.  If Fairley chooses to skip his senior year, it has been speculated that he could be the NFL draft's top overall pick.  If you are an Auburn fan and haven't had a chance yet to get your hands on a championship hat, stop by lids.com to score yours today!

Auburn fans weren't the only fans with something to cheer about this week.  With NFL wildcard games last weekend, it was the underdog and his fans who prevailed.  Seattle Seahawks beat out last year's Super Bowl Champs last Saturday in their win over the Saints.  Not only were the Saints a huge favorite to win, but the Seahawks were the only team ever to make the playoffs with a losing record.  That losing record came out with a big win on Saturday, and Seahawk fans have their eyes set on the next obstacle, the Chicago Bears. Many have said that Seattle has one of the loudest venues in the NFL.  Without the help of their loud fans at home, will Seattle be able to pull out another huge upset against da Bears?

NFL Playoff Time!

The quest for Super Bowl XLV will kickoff this weekend with the first games of the NFL postseason.  On Saturday, fans will gear up for the first postseason game when the defending Super Bowl champs, the New Orleans Saints, take on the Seattle Seahawks. Fans were ecstatic when the Saints beat the Colts in last year's Super Bowl to win New Orleans their first league championship. With New Orleans as the heavy favorites going into the game, Drew Brees and the Saints hope to give fans a second showing of last year's postseason.  Saturday's second game has the New York Jets looking for a rematch of last year's AFC Championship when they take on Peyton Manning and the Indianapolis Colts in Indianapolis.  Indianapolis fans hope to provide all the noise they can to give Manning a winning edge at home.  Who do you think will pull out the win?  Will it be the Saints or the Seahawks? The Colts or the Jets?  As for the bigger picture, who are your picks for the NFC and AFC championships? And most importantly, who is going to walk away with Super Bowl XLV?

NFL postseason requires a lot of preparation from players, coaches, and of course all of the fans who will be looking to cheer on their team to Super Bowl XLV.  An interesting video clip, however, shows that it isn't just the teams that have to put in a lot of work for a game.  Turns out that Wilson, the official manufacturer for all official NFL game footballs, puts in a lot of work as well.  The clip shows Wilson's in depth process of making NFL game footballs.

  

No Bad Ideas Clothing Company

Just hitting stores are some new creations from the fashion headwear brand, No Bad Ideas Clothing Company. All of No Bad Ideas hats feature a concealment pocket and are always on point in terms of the latest fashion trends.  Check out the new styles below:

Morph Plaid Flex

Benjamin Castro

Pop Stitch Ivy

LIDS and DeAngelo Hall support Caps for Kids

Earlier this week, Store Manager Will R. from Store 5462 was assisting with coverage of Store 5826 in Dulles Town Center in Dulles, Virginia, when he came across yet another special LIDS shopper — Washington Redskins' playmaker DeAngelo Hall.  During his visit, the two-time Pro Bowl cornerback gladly signed a hat for Caps for Kids.  You might recognize Will R. as the manager responsible for acquiring a signature from LeBron James earlier this fall.  Kudos again, Will and thank you Mr. Hall!  

LIDS is a proud supporter of Caps for Kids, but we couldn't do it without the help of our amazing employees, customers and celebrity customers.  If you'd like to learn more about Caps for Kids and how you can help, please visit http://www.capsforkids.org.     

 

Warm Knits, New Shoes Help Make the Holiday Season Brighter for Students in Need

LIDS' Sixth Annual Cold Feet, Warm Shoes & Hats event in Indianapolis, Indiana, was a huge success thanks to the 100 LIDS/Genesco Inc. corporate volunteers in attendance.  On Tuesday, November 30, more than 400 children from Joyce Kilmer Elementary School, IPS #69, were provided with a new pair of shoes, a new hat, a Converse t-shirt, and a pair of Crocs as LIDS' volunteers set up a mock shoe and hat store in the school's gym.  In addition, the children were treated with a special t-shirt from the Indianapolis Colts distributed by Colts Linebackers Gary Brackett, Cody Glenn, Pat Angerer, Running Back Mike Hart and Colts Mascot Blue.

 

Through its Cold Feet, Warm Shoes & Hats program, LIDS and its parent company, Genesco Inc., are able to annually provide disadvantaged children in Indianapolis, the site of LIDS' headquarters, with the power of choice, the same respect and service that they would receive at any of Genesco's 2,300 retail stores, and the practical solution of properly fitting footwear and warm hats.  Each year, the Company works with the United Way of Central Indiana and the Indianapolis Colts to host this signature event at a different Indianapolis Public School location in need.  The initiative is supported by LIDS' Community Assistance Program (C.A.P.), which operates with the motto, "The Greatest Gift You Can Give Yourself May Come From Helping Someone Else."

 
Photo: IndyStar.com

NOTE: This year's Cold Feet, Warm Shoes & Hats event was made possible in part by the generosity of the following Genesco vendors: Converse, Vans, DC, Huffman, Puma, Crocs, Concept One, Top of the World, Bioworld, and NIKE.

Where my dogs at?

Winter is a’comin’, and it’s a’comin’ fast!  No need to worry though, Lids has you covered, literally.  I’m referring to the new MLB dog ears caps, yes I said DOG EARS.  Wearing your favorite baseball cap has never been so cool…I mean warm. 

Listen, everyone loves dogs, everyone loves hats, it’s like a match made in heaven - fusing the two! This year, you can still rock out by supporting your favorite MLB team while keeping warm through the frigid winter weather.  Wear the cap with the flaps up or flap down, whatever you fancy. They’ll be sure to keep you warm when you need them.  Let your summer hats hibernate for the winter, it’s dog ears time. 

Be sure to check out Lids.com.  Did I mention there’s free shipping on orders over $50?  Holidays are creeping up, so it’s a great time to grab one now for that special someone! Don’t wait and get caught up in the hectic, last minute holiday shopping. 

Check in daily with the Lids Blog to see what’s good, and what’s really good.  More great winter hats to come, including the MLB Trapper...take a look at our Sneak Peak pictures below. 

 

New Era Celebrates 90 Years

New Era celebrated 90 years as a leader in the headwear industry by teaming up with 90 graduate artists from some of Europe's most prestigious design schools.  The artists were given a blank canvas (a blank 59FIFTY) and asked to unleash their creativity.  The winner was awarded £10,000 with the intent of assisting their launch into their chosen artistic career.  Throughout the month of November, all 90 works of art are touring Europe with stops in London, Berlin, Milan, Barcelona and Paris. 

While some pieces are very wearable, others designs take a more creative approach.  Would you wear any of the designs or do you prefer to stick with the MLB 59FIFTY Authentic Collection or a New Era Snapback?  If you could design your own blank 59FIFTY, what would it look like?

A blank 59FIFTY served as the canvas for ninety talented young artists.

The winning design

Ninety 59FIFTY caps decorate the white exhibit space

An interesting exhibit, wearable art or both?

Below are the ninety 59FIFTY caps created to celebrate New Era's 90th anniversary.  Click on an image for more information about the artist or design.

 

 

Happy Birthday, Hat World!

November 3, 1995 - On a gray, overcast day with temperatures in the 30's and blustery 15 mile per hour winds, the newest tenant of Tippecanoe Mall in Lafayette, Indiana, turned on its lights and raised the gate for the first time. 

Hat World was born. 

Thanks to all of our amazing employees and customers who have made the past 15 years possible.  Here's to the next 15!  Happy Birthday, Hat World!

 

New Era Snapbacks Are in the Building!

Ladies and gentleman, the long awaited and much anticipated New Era Snapbacks have arrived!  We ventured out back to our warehouse and ripped open a few boxes because, like you, we couldn't stand the wait any longer. Believe us when we say, they are worth the wait!

Look for these New Era Snapbakcs to hit lids.com very soon!  The New Era Snapbacks will also be available in select stores.  If your local store isn't carrying them though, you can always order from lids.com and have them shipped to the nearest store at no charge!  Just choose the Ship-to-Store option at checkout.  The best part is, no need to worry about sizing issues with these New Era Snapbacks!

Check out some of our behind the scene pics below.  Are you as excited as we are?!?

One More Basketball Season

Being a college senior seems surreal in so many ways.  One more semester, one more spring break, one more round of finals, and one more basketball season.  After 3 ½ years at the small, yet noteworthy Butler University, I am going into my last semester with nothing more than hope and excitement for a great couple of months.  Most of all, I am anticipating an exciting basketball season much like the 2009-2010 season the school recently had.  The only thing that can top off a great senior year would probably be another trip to the NCAA      Championship Basketball Game, with Butler coming out on top. 

But is this dream possible?

Since Butler’s loss to Duke in the NCAA Men’s Basketball Championship Game, the team took time off to focus and get a good start to the upcoming 2010-2011 season.  This past Saturday, Butler gained a 90-70 victory against Florida Southern in the exhibition opener.  The Bulldogs, who will return three starters and eleven letter winners from last year's 33-5 team, will open the 2010-11 campaign at home against the local Marian University, on Nov. 13.  I am personally looking forward to the rematch of Butler vs. Duke, which will occur at the IZOD Center in East Rutherford, N.J., on Saturday, Dec. 4. 

My hopes for this season might be hindered by the absence of a few key players: Gordon Hayward, Willie Veasley, and Avery Jukes.  Gordon Hayward, following his sophomore season, was taken No. 9 overall by the Utah Jazz and will be absent on the court for the Bulldogs. He was the program’s first NBA player since 1953.  Both Veasley and Jukes were key defensive players for the team last year,and both played their final season with the Bulldogs as seniors. 

Sitting in Lucas Oil watching the seconds tick down during the loss to Duke was probably one of the most heart-wrenching feelings I have ever experienced.  Although the team has lost a couple of its top players, the Butler Bulldog's line-up is full of determined, hard-working, young men.  I have the utmost faith that the 2010-2011 team will put on a great show for the Butler community, and will continue to build the Butler Way in men’s NCAA Basketball.   

For all you NCAA Basketball fans check out lids.com for the latest and greatest styles in NCAA licensed headwear and apparel.

We want to know:  Do you think Butler has a chance this season in the NCAA Tournament?  Who is your favorite NCAA team and why?  Leave a comment or send us a Facebook or Twitter post with your response!

 

Jennifer is a Marketing Intern at LIDS and is a senior at Butler University.  Jennifer writes occasional blogs regarding her experiences as a college student, an intern at LIDS and an avid sports fan. 

A Sweet Deal for Bengie Molina

With the World Series set to begin on Wednesday, everyone is making last minute preparations.  Fans are scurrying to get tickets, make travel arrangements and get their respective team's World Series gear.  The clubs, players and coaches are working to fine tune their strategies, rest up and get mentally prepared for the World Series.  After all, many players work so hard for so long without ever tasting a World Series victory.  No doubt, the San Francisco Giants and the Texas Rangers have come a long way, but for one team, it will be a bittersweet ending to an otherwise amazing season.

However, Bengie Molina's deal is so sweet he might have to have his teeth checked.  While most players worry about falling short after making it to the World Series, Molina is guaranteed to leave with a ring.  You see, Molina has spent the past three and a half years playing for the San Francisco Giants, but was traded to the Texas Rangers midway through the season.  This year, Molina played 57 regular season games for the Giants and 61 for the Rangers guaranteeing that he'll receive a World Series ring despite the outcome of the final series. 

"I think I knew [the Rangers] had a great chance to make it to the playoffs," Molina said. "For both teams to be in the World Series?  Not a chance."  Although the competitor in him likely wants to be on the winning team at the end of the Series, it must be nice knowing that whatever the outcome may be, he helped get the World Series Champs to that point.  "It's going to be a very happy World Series for Bengie Molina. I'm going to try to enjoy it as much as I can," he said.  Enjoy it indeed, because you'll never see these odds again! 

So which World Series ring do you think Bengie will be wearing at the end of the series?  A diamond encrusted Giants or  Rangers ring? 

Texas Rangers Claw and Antler

The Texas Rangers came away with a convincing win in last night's game against the defending World Champs, the New York Yankees.  The Rangers beat the Yankees 8-0 to take a 2-1 lead in the series. 

Cliff Lee became the first pitcher to record three 10+ strikeout games in the same postseason.  Much like Lee's dominating performance last night, the Rangers have domniated the series, despite having a poor eighth inning in Game 1.  If not for the five runs scored by the Yankees in that inning, the team might be 3-0. 

So what do you think, do the Rangers have enough Claw and Antler to keep it going?  For those of you outside of Ranger Nation, the CLAW is a gesture for power and strength  and the ANTLER is a gesture for speed and agility.  The hand signals, said to have been "invented" by Esteban German (claw) and Nelson Cruz (antlers), were quickly adopted by players as a sign of support and solidarity.  When the fans reazlied what the signals meant, they, too, wanted in on the action. 

Will there be enough Claw and Antler to make history?  With the Yankees in the oppostite dugout, you never can be too sure.  What's your vote: Claw and Antler or Hunting Season?

The Texas Rangers MLB Claw and Antler tee is availabe in blue and red and can be found at lids.com. 

LIDS Embroidery - A Stitch to Save Lives

Visit any LIDS Store that offers custom embroidery in 2010 to show your support for the American Cancer Society® Making Strides Against Breast Cancer campaign by having the pink ribbon embroidered on a hat.  For every purchase of the pink ribbon embroidery, $5.00 will go to the American Cancer Society's Making Strides Against Breast Cancer campaign.  Your support will help the American Cancer Society save lives, and create a world with less cancer and more birthdays.

Simply present this flyer to any store associate at one of LIDS' custom embroidery locations to put your dollars to work for this worthy cause!


 

For more information on Making Strides Against Breast Cancer or the American Cancer Society, visit cancer.org/stridesonline.

NFL News Feed: Nike to become NFL's official uniform manufacturer - Mark Maske

CHICAGO--Nike will become the NFL's official uniform maker beginning in 2012, the league announced Tuesday during an owners' meeting here. Reebok is the league's official outfitter through the 2011 season. "We have spent considerable time the past few years rigorously evaluating our apparel business," Eric Grubman, the league's executive vice president of NFL ventures and business operations, said in a written statement. "The new framework will provide fans with a wider breadth of merchandise from global category leaders in the sports licensed apparel industry."

via views.washingtonpost.com

A shakeup in the NFL will hit in 2012...how do you feel about the change? Is this a good thing, bad thing or are you indifferent?

Leave us a comment and let us know your thoughts!

A Game of Life or Death?

A devout Michigan State fan refused to undergo heart surgery this past Thursday, deferring the procedure until after Saturday's game against longtime rival Michigan.  Major Hester wanted to be able to watch the game on a television in Ann Arbor, and was willing to risk anything, even his life, to do so. 

The 69-year-old said he put off the surgery until the following week because he didn’t want to risk anything going wrong on the operating table that would prevent him from watching the game.  Hester said his doctor asked him twice if he really wanted to put off the surgery, and his reply both times was, "I'm watching the game."   

Major Hester wasn’t the only Spartans’ fan watching the game from a distance.  The Spartans’ own head football coach, Mark Dantonio, watched the game from a press box.  Dantonio suffered a heart attack on September 19, after the Michigan State overtime win against Notre Dame. 

The Spartans went into Saturday’s game ranked 17^th, while the Wolverines were ranked 18^th.  It was the first time since 1999 that the two teams met undefeated, both 5-0.  Fortunately for Hester and Dantonio, Michigan State pulled off a 34-17 win over Michigan, and ended their 1,071 day losing streak against the Wolverines.  The Spartans are now 6-0 for the first time since 1999.

As always, for you die-hard NCAA fans, don’t forget to check out lids.com for the latest and greatest selection of College Hats and NCAA apparel.

We want to know:  Have you ever put something important on hold just to watch a game? Share your comments with us or send us a tweet or a facebook post. 

Free Shipping on NFL Purchases

FREE Ground Shipping with any regular priced NFL hat or apparel purchase!  This includes the new NFL Breast Cancer Awareness gear that NFL players, coaches and officials will wear throughout the month of October. 

Use code LIDSNFL at checkout to receive free ground shipping when you purchase any full price NFL product.  This offer cannot be combined with any other offer or discount and is not valid on clearance merchandise.  Promotion code expires at 11:59pm EST on 10/6/2010.

Happy shopping NFL fans!

NFL Breast Cancer Awareness Hats

If you watched any football this Sunday, you probably did a double take towards the field as flashes of pink darted back and forth between the sidelines.  This Sunday was the start of a monthlong campaign where the NFL will wear pink in support of Breast Cancer Awareness Month.  The NFL, in partnership with the American Cancer Society, is calling the campaign "A Crucial Catch" which is focused on promoting annual screenings, especially for women who are forty and older.  During the month of October, NFL games will feature players, coaches and referees wearing pink game hats and apparel, pink ribbon stencils on the field, special game balls and pink coins - all to help raise awareness for this important campaign.

LIDS is proud to offer NFL Breast Cancer Awareness hats and apparel in support of this excellent cause.  The LIDS home office in Indianapolis will also hold several fundraising and awareness events during the month of October to support the campaign.  Additionally, we'll hold a series of contests during the week of October 11th in anticipation for the Making Strides Against Breast Cancer Walk in Indianapolis on October 16th.  Stay tuned to the LIDS Blog, LIDS Facebook and LIDS Twitter pages for additional information on how you could win a LIDS Pink Pride Prize Pack (say that five times fast) in support of Breast Cancer Awareness. 

It's Tailgate Time!

The chill of fall can only mean one thing...tailgate time!  Whether you're a college football fanatic or love to watch the pros play on Sunday, football season is tailgate season!  Of course, the game is important, but just as important are the pregame rituals that bond fans past and present.

This weekend, I'll be heading down to Bloomington, Ind., home of the Indiana Hoosiers, to watch them take on the undefeated Michigan Wolverines.  As excited as I am to see these unbeaten teams face off, I'm also pumped up for the pregame festivities.

It'll all start at 7:30am on Saturday when our individual contributions transform into a well-stocked five car caravan.  Like any good tailgater, we'll be armed with enough food and beverages to feed a small village.  However, what separates professional tailgaters from the occasional parking-lot-partier is all in the details.   Tables bearing red and white tablecloths, pennants and team flags will be covered with team can coozies and tons of great eats.  Bean bag toss boards will be scattered around waiting for the next challenger.  Tailgate tables will serve as the center of attention for party games and conversation about the game.  We'll take a break from the tailgate action just long enough to see the team take The Walk, listen to the band play and take a peak into the storied Assembly Hall.  After we've put in a full day festivities, we'll enter the newly renovated Memorial Stadium and watch the Hoosiers defend The Rock.  Despite the outcome of the game, we plan on making the day a great day of camraderie with friends, family and tailgate fun!

Each team has traditions and rituals that make the tailgating experience unique.  What schools/teams have you visited with the most unique tailgating rituals?  Do you tailgate more often for college or NFL games? 

 

 

 

 

 

What Color is Your Hat?

Sports fanaticism is not necessarily dominated by one gender.  Women love sports too!  And with that in mind, many manufacturers came out with pink hats and jerseys a few years ago. The thought process must have been something like “Hmm.. how can we get more women to buy new sports hats and jerseys….?  I’ve got it!  Let’s make it PINK! PINK hats! PINK Jerseys!  Pink pink pink!”

There must have been at least one woman (or man) in the room who voiced concern.  “Um.. guys?  The Red Sox don’t wear pink.  The Yankees don’t wear pink.  Even the Cowboys don’t wear pink.  Breast Cancer Awareness month is just that - one month (October). Does pink make sense?”

Regardless, they moved forward with the manufacturing of pink products. And many women bought them!  Or someone bought them - maybe men bought the pink gear for the women.  I know I’ve purchased pink Red Sox onesies for a few baby girl fans.  But when it came to purchasing my own hat, I opted for a classic navy Red Sox cap (see above).

I asked some of my female co-workers about their hat choices.  Jen R. said that she doesn’t wear hats, but that her own Red Sox hat is decidedly not pink.  Michelle C. owns a white Red Sox hat.  Katie G. has three Red Sox hats - one traditional navy, one pink, and one pale yellow.  Apparently, they make hats in “all of the pastel colors.”  In case you’re wondering why we all own Red Sox gear, we live and work in Boston, which obviously means we’re Red Sox fans (or at least most of us are, AHEM Michelle R.).

Looks like the vote is split, but with many of my female co-workers opting for the more traditionally colored hats.  Ladies - do you own pink hats and jerseys?  Guys - do you respect sports-lovin’ girls in pink hats? 

UFC Tale of the Tape Presented by LIDS

Just a brief update from this past weekend's UFC 119 fights in Indianapolis.  As we mentioned on Friday, LIDS was the sponsor for the Tale of the Tape introductions before the fights.  For those of you who missed them, we thought we'd share a few pictures.  We also wanted to say thanks to our great partners at UFC! 

Be sure to get your UFC gear at LIDS so that you're ready for UFC 120 on October 16, 2010!  We're looking forward to some great fights in London!

Above: Frank Mir and Mirko Cro Cop are introduced to the crowd courtesy of the Tale of the Tape sponsored by LIDS.  Below: Antonio Rogerio Nogueira and Ryan Bader meet the crowd during the Tale of the Tape before taking to the Octagon. 

Store Spotlight: Sin City’s #1 Hat Provider

Store:        LIDS

Location:  Fashion Show Mall
                   3200 Las Vegas Blvd South 2550
                   Las Vegas, NV 89109

Status:      Certified Fresh

On a recent trip to Las Vegas, I was able to make the most of the opportunity, visiting everything from the casinos to the lavish hotels to the luxury shopping, which of course included a stop a LIDS store.  I met up with two of my best buddies, Matty and Raul, to do all of the above.  Amidst of all of the partying and lounging poolside, we decided to venture out to Fashion Show Mall to check out the LIDS retail store.  

The Fashion Show Mall is a great way to take a break from the hot weather and to take care of some shopping in the comfort of air conditioning, especially in the sweltering August summer heat. 

We walked through the doors of the LIDS Las Vegas store and immediately became entranced with the customization station that allows you to add your own personal touch to most of the products offered in the store. After the quick tutorial from a helpful LIDS employee, we began brainstorming what customization we should put on the new Yankee fitted hats we were about to purchase (as the three of us are all diehard Yankee fans, much to my Boston boss’s chagrin). After being deadlocked between names, nicknames or other perhaps inflammatory comments about rival teams, we began to explore the rest of the store.

This Vegas location offered a great selection of fedoras displayed prominently as you enter, and definitely was the proper attire for any scene in Vegas from the cabanas by the pool to the bar at the club.  The Fashion Mall LIDS Store offered the full array of products from fedoras to fitteds to sunglasses, basically everything you would need to stay fresh in the City of Sin.  

Whether you are visiting Vegas for a wild bachelor weekend with the boys or a spa escape with all of your  best girlfriends, LIDS has you covered from straw hats to shield the sun while you lay out by the pool or the fashionable fedora to set off your club look. Lids has 9 different locations spread across Sin City, so you can grab your hat fresh off your plane at McCarran International Airport or stop by one of the locations located on the strip. Next time you visit Vegas make sure to hit up one of the many Lids locations and finish off your look with a fresh hat or fedora. 

UFC 119: Tale of the Tape Sponsored by LIDS

Frank Mir and Mirko Cro Cop will step into the Octagon this Saturday night during UFC 119 in Indianapolis.  Before the fights though, be on the lookout for the Tale of the Tape sponsored by LIDS! 

LIDS is headquartered in Indianapolis and this weekend's fights have several Indiana connections.  The Tale of the Tape will proudly introduce Chris Lytle, an Indianapolis native and crowd pleaser, Matt Mitrione, a former Purdue University football player, Sean McCorkle, also from Indianapolis and Steve Lopez who hails from South Bend, Ind.  Look for these and other fighter introductions during the Tale of the Tape...presented by LIDS!  

Whether you're going to the fights in Indy or getting the pay-per-view and watching it with friends, don't forget to get your UFC gear.  We strongly advise looking the part and not necessarily acting the part.  Those beverages might make you feel like you can take on anyone, but you probably can't take on everyone.  So remember, look the part with UFC gear from LIDS, don't act the part...unless your Chris Lytle.

Which fight are you looking forward to the most?  Any predictions for Fight of the Night?

 

 

The Rays Play with Plaid

Last month, the Tampa Bay Rays donned plaid blazers in Rays colors during a trip to the West coast.  Rays Manager, Joe Maddon has embraced the concept of creating theme road trips while the Rays travel.  So far this season, the team has dressed in all white while in Miami (thank you, P. Diddy) and has sported hockey jerseys while in Toronto. The team has also participated in Urban Cowboy and Johnny Cash themed roadtrips, just to name a few.

The plaid Rays blazers, thoughtfully named BRaysers, created quite the buzz after the Rays bullpen donned the jackets while making their way from the dugout to the bullpen. As a result of the fanfare, New Era has created a lmited edition BRayser inspired 59Fifty Cap.  The Rays will wear the BRayser hat during tonight's game in New York. 

If you're a diehard Rays fan or just a fashionista, you'll want to get your hands on one of these hats quickly.  Currently, this limited edition hat is available at both the LIDS and Sports Fan-Attic stores at the West Shore Mall in Tampa, Florida.  If you don't live in the Tampa area, no worries!  The BRayser hat and a BRayser t-shirt will be available for purchase at lids.com in the coming weeks. 

In your opinion, should teams have more freedom to change up their attire or are you an advocate for sticking to the classics?  Share your comments with us or send us a Tweet or Facebook post.