LIDS Hat Blog

THE TRUE Super Bowl Experience

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid

WOW!   No other words come to mind to describe what Indianapolis and LIDS did during the Super Bowl this past week.  Well, actually I do have a few…

The city rolled out the red carpet and put itself on the map as a TRUE player as a Super Bowl host city.   I know Miami, Arizona and San Diego are sexy because of the weather, but Indianapolis raised the bar for future Super Bowl’s to come.   I have been fortunate enough to attend nine Super Bowls, and this one was by far the best I have been to.   Downtown Indianapolis  was turned into a weeklong fan zone, not only catering to the fans but for families as well.  The interactive Super Bowl Village was complete with free concerts, autograph sessions, celebrity sightings, food and drinks, countless parties, and temporary makeshift nightclubs.   Maybe the most unique was the Zip line, something that is  sure to be copied by future host cities.   All in all, what can’t be copied was the “Hoosier Hospitality!”   The atmosphere and  friendliness you felt as you walked around downtown with 100,000 of your closest friends cannot be duplicated.   If I didn’t know better, I would have thought I was in downtown Mayberry. 

To make the experience complete for fans, the Super Bowl host committee picked Lids Locker Room as the official retailer.   We outfitted all the volunteers with Nike gear and brought a retail presence that has never been seen or done before.  The 2^nd floor of the old Nordstrom building, all 30,000 feet, was turned into the greatest Super Bowl store ever put together (See photos below).   It wasn’t just a store, it was truly an experience!   When a retailer can turn an everyday trip to buy a product into an engaging experience, they’ve set themselves apart from everyone else…and that is exactly what we did last week in Indianapolis.  With over 300 LIDS employees and volunteers and months of behind the scenes planning from all departments within the company, LIDS put their mark on Super Bowl XLVI.

After all that was said and done, all I can do is stand back and tip my cap to the thousands of hours put in by so many to make this Super Bowl way more than just a three hour football game.  YOU turned it into an experience; a memory that the 70,000 who had tickets and the hundreds of thousands who just walked the streets, will never forget!  I know I’ll never forget it.

Thank you Indianapolis and thank you LIDS employees!  I am proud to be part of the best retail team around!

-Glenn

The Campbell-Cardinals Tradition

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

In 1970, when I was five years old, my dad took me to my first St. Louis Cardinals game.  In those days Lou Brock and Bob Gibson were in their prime, coming off of three World Series appearances in six years and winning two (very reminiscent of what just took place these last six years).  I was hooked.  Little did I know though at that young age it would take my beloved Redbirds 12 long years to get back to the World Series. 

For their next appearance, I was a junior in high school and was actually able to celebrate a World Series win.  I’ll never forget it.  The Cardinals then went on to play in the World Series in ‘85 and ‘87, however the team failed to clinch the championship both times and suffered painful loses in Game 7 of each.  Again, little did I know it would be 17 more years until the Cardinals were in another World Series (2004). This time I was 38 years old, married with four children; a stark contrast to being 22 and fresh out of college in ‘87.  The great thing about ’04 was that I had the opportunity to take my dad and return the favor from 34 years earlier, when he passed his love for the Cardinals on to me.

Now I fast forward to what just happened this season.  For Cardinals fans alike it’s already been documented how crazy a month it was, from being virtually out of contention with mere weeks left in the season to winning their 11^th World Series in franchise history.  This latest victory put the team in the top spot for most championships in the National League, and second in the sport overall just behind only the New York Yankees. 

Moments like these are so unpredictable, yet I tried to take advantage of every opportunity to share this experience with my family.  This year my wife and I took our 4 kids to multiple playoff and World Series games in St. Louis, and even had the opportunity to make it to Milwaukee and Texas for games.  Hopefully years from now our kids will understand how special this October was, and they will feel the same nostalgia that I did in 1970 when my dad took me to my first game.  And so the Campbell-Cardinals tradition continues…

A Redbirds fan without an official team cap? Not if we have anything to say about it. lids.com is your headquarters for St. Louis Cardinals hats, and all your favorite MLB team hats and accessories. LIDS has a complete selection of St. Louis Cardinals hats--including Authentic Collection, Franchise and more--in all the sizes and colors you need to support your Cards.

Lessons Learned

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

A few weeks ago, I boarded a plane to Tampa for a business trip to visit some stores in the area.  While traveling is common in my line of work, on this particular flight I was seated next to a man who was enlisted in our armed services.  As the plane took off, we had a conversation that I will never forget and always be grateful for.

The man, Sgt. Matt Reddon, was headed back to Kurdistan, dubbed the “other Iraq.”  He had been in the Air Force for 30 years, and during his service had been deployed to areas like Kurdistan over a dozen times.  While he seemed eager to get there, I couldn’t help but think this was not an ideal location for him.  During our conversation, I also learned that his brother had just joined the military.  It was clear the sergeant was proud of him.  But on the subject of family, his voice grew softer as he expressed the hardest part of it all was leaving his wife and kids behind for extended periods of time.  I can only imagine how difficult that must be.  On this particular trip, he had a day’s worth of flying just to get to Kurdistan.  Who knows when he would return to his family.

After listening to a few of the stories he told, I thanked him for his service to our country.  That was the least I could do.  But what stuck with me the most was his response.  In that moment he said to me, “You don’t have to thank me; I do what I do, because I love my job.”  We parted ways, each headed to our own destinations as we both put on our headphones to drown out the noise of the busy airport.  However, I couldn’t help but replay his words in my head – he loves his job. WOW!  Now if he and the countless other men and women in the armed forces that risk their lives to protect our freedom feel that way about their jobs, how can I ever begin to complain about mine?  I thank you, Sgt. Reddon, for reminding me of the many blessings I have in my life, including my job.  God bless and stay safe.

-Glenn Campbell

Have a question for Glenn? You can follow him on Twitter or post your question on the LIDS Facebook wall.  Stay tuned for Glenn's next blog post on his thoughts about the World Series games against the St. Louis Cardinals and Texas Rangers.  

LIDS’ LEADER NUTS OVER MLB CARDINALS AND THEIR NEW FURRY MASCOT

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

If you have been following the MLB playoffs at all in the last few weeks or watch any of the sports networks, you have no doubt heard about the St. Louis Squirrel. The infamous rodent now dubbed “The Rally Squirrel” by the St. Louis faithful has appeared in both of the Cardinals’ home playoff games. Well I have firsthand knowledge of this legend as he and I had a close encounter in Game 3 on October 4 in St. Louis.

I am a St. Louis Cardinals baseball “nut” you could say. I am certain that is what attracted the Rally Squirrel to me in the first place. I  have been a season ticket holder for the past 13 years and have been a Redbirds fan dating back to my childhood in the 1970s.

This 2011 season has been crazy for so many reasons. I try not to miss any Cardinals playoff games, home or away, but I made the mistake of booking some work-related business trips for early October back when the Cards were 10 ½ games out with a month to play. Oh boy, has my travel schedule been turned upside down! That is the last time I ever write-off my beloved Cardinals before they are mathematically eliminated. They overcame one of the largest deficits in history to make the playoffs on the last day of the season.

In an unbelievable five-game series, capped by one of the best pitching performances I have ever seen by Chris Carpenter, the Cardinals eliminated the Phillies in the divisional round of the playoffs. My Cards are currently tied at one game apiece with the Brewers in the NLCS. I am convinced none of this would be possible without the “Rally Squirrel.”

I was sitting in my front row seats just down the third baseline past the dugout with three buddies for Game 3 of the NLDS. The Cardinals were down 3-0, Philly clearly had the momentum, and we needed a spark. With two outs in the bottom of the sixth inning, play was stopped as our hero came on the field. The squirrel ran from right field all the way to second base then stopped and looked around. I assume he peaked at the scoreboard and saw his team trailing. He continued in my direction and stopped as if he was telling third base coach Jose Oquendo something and then came bounding right over to me.

If you were watching that portion of the national television broadcast like my wife and kids where, you saw one of my buddies reach over the wall and point at our little furry mascot. Then you saw yours truly – donning a red Cardinals hat with my sunglasses atop the visor – reach over and try to grab him. “What would you have done if you caught that squirrel?” I have been asked countless times over the past week. As I’ve told everyone, I was caught up in the moment and all I can remember thinking in that instant was, “Getting that squirrel would surely get me on ESPN SportsCenter’s Top Ten plays of the day.” Truth is, I just wanted to thank that squirrel for showing up and changing the mojo.

My Cards lost 3-2 that night but it wasn’t the squirrel’s fault. We stranded 14 base runners, nine after our furry friend came onto the field. Down two games to one, he came back during Game 4 on October 5 and darted across home plate while Skip Shumaker was batting. That squirrel clearly got inside Phillies pitcher Roy Oswalt’s head and the Cardinals went on to win 5-3 and tie the series at two games apiece. Then, just when you thought the Cardinals didn’t stand a chance heading back to Philly to face their ace pitcher Doc Halliday in Game 5, Rally Squirrel magically showed up again on the field in Philadelphia before the game. The rest, as the cliché goes, is history. Cardinals pitcher Chris Carpenter pitched the best game of his career, the Redbirds won, and are now in line to win their 11^th World Series in franchise history.

Everyone has opinions about superstitions and curses, and baseball has its fair share of animal-related lore. Ask Chicago Cubs fans about the Billy Goat of 1945 and the black cat of 1969. I am confident the Cardinals’ “Rally Squirrel” of 2011 can change history for St. Louis in a good way.  When I sit in my seats October 12 for Game 3 of the NLCS, I’ll have a new shirt on that gives a big shout out to my furry friend. The shirt will be available in LIDS, LIDS Locker Room and the Cardinals Clubhouse stores operated by LIDS in the St. Louis area. Don’t be surprised to see that squirrel on the field. My first purchase at the ball park that night will be a cold beverage and a big bag of peanuts. Big enough to share if my friend happens to come by and visit again.

Join the LIDS Community

Are you a part of the LIDS community? Join NOW!
Now through September 22, 2011, lids.com will waive the normal $5 LIDS Club annual fee for new members (or members who let your membership expire) with any $50 online order. In addition, lids.com will hook you up with free U.S. ground shipping as long as you spend $50 or more!  Just enter discount code FREECLUB at check out.  This offer expires at 11:59pm EST on 9/22.   

Current LIDS Club members: You're already a part of the LIDS community, but lids.com wants to make you feel like a true part of the LIDS family by offering you 25% off all online orders until 11:59pm (EST) on September 22. Just enter discount code LOYALTYPAYS at check out. This offer cannot be combined with other discounts and is not valid on clearance. 

Membership in the LIDS Club guarantees you year-round savings of 20% off hats and custom embroidery, and 10% off apparel and accessories. Register your LIDS Club card at lids.com/club and receive special offers and additional benefits. Get the full skinny about the LIDS Club on lids.com or call us at 1-888-564-HATS (4287).

Take your LIDS LOVE to the next level by 'liking' us on Facebook and following us on Twitter...we have been known to have some pretty good GIVEAWAYS and special fan-only offers! Check us out!

LTD Series Facebook Page

Attention all LIDS fans!  The LIDS Taste Development Series rolled out its very own facebook page last week.  This page promises to offer exclusive information and sneak peeks to all the upcoming LTD Series releases.  We hope to share elite details about the series with our biggest fans, and also want to gain feedback about the styles being released.  So if the July 1 release, the Venom, wasn't your favorite style or you have improvements to share, let us know!  We are open to any and all suggestions. 

Our next LTD Series release is set for Septemeber 1.  Although the name and full design of the limited cap has remained a secret, we did share this view of the back of the hat on the LTD Series facebook page. 

 
Web-like, huh?  More images of the cap and the official name will be released later this week!  Check out the LTD Series facebook page for more details!

What is the LIDS Taste Development Series?

The LIDS Taste Development (LTD) Series is a new collection of limited edition, premium New Era® fitted hats exclusive to LIDS. The LTD Series is an update to the Fresh Goods Friday program which had launched in May 2004. This new version launched on July 1, 2011 and a new LTD Series hat will be available for purchase bi-monthly on the 1st day of every other month (next release is September 1).

These limited edition hats will feature unique fabrics and the latest designs. Each LTD Series hat is limited in quantity and only available at 80 of our 900+ stores and here at lids.com. Since the LTD Series hats are not available at any other retailer, once they are sold out, they are gone forever. 

Saddle Up For The End of Summer With A Straw Hat!

With only about a month of summer left, many people are flocking to the nearest beach or to a great concert with their friends in order to soak up as much  sun as possible.  The summer is always a great time to catch up with your friends at a beautiful outdoor venue and enjoy some of your favorite tunes.  Many of  music’s biggest and brightest stars are touring across the country this year including Keith Urban, Jack Johnson, Tim McGraw, Dave Matthews Band, Lady Antebellum, Tom Petty, Justin Beiber, Lady Gaga and many others. 

While traditional cowboy hats are the norm among many of country music’s biggest names, many concert goers rock out in straw hats to set off their summer look.  While country music fans love to get decked out in full country gear – from their straw hats all the way down to their cowboy boots, others have been taking a cue from celebrity style opting for the more chill, casual straw fedora for their tailgating and concert look.  Ashlee Simpson (above) wears a straw fedora and illustrates straw hats aren't just for country music artists any longer.    

Whether gearing up for the beach with a sun hat or catching a concert in a straw hat, be sure to visit your local LIDS retail store or online at lids.com to grab all your straw hats.  As always, stay up to date on all the current hat happenings and releases by checking in daily with the LIDS Blog.

Photo:  Ashley Olsen (left), Drew Barrymore (center) and Cameron Diaz (right) all sport super chic straw fedora hats to compliment their stylish looks. 

   

Photos: Ashley Tisdale (left) rocks a straw fedora hat with a casual light, layered look.  Jessica Simpson (right) flaunts a classic straw cowboy hat with a flirty dress and cowboy boots. 

LIDS Now Offers International Shipping

We are continually trying to improve our selection and services by listening to your suggestions.  One of the most frequent comments we receive is that we should ship to other countries.  As a result, we recently enhanced our online shopping experience for Canadian shoppers by launching lids.ca.  In addition, we are pleased to announce that we have taken another step to offer awesome hats around the globe! 

Introducing...(drum roll, please)...International Shipping at LIDS!  We have partnered with a trusted third-party company to fulfill orders for our international customers. The items in your cart will automatically be transferred into an iShopUSA cart where you may pay with international credit cards, PayPal and bank wire transfers. iShopUSA will process your payment and guarantee delivery.

Check out the steps below to find out how you can get your hands on hats--no matter where you're at!

Step 1: Shop lids.com and find your killer hat!  Select your size and add it to your cart. 

Step 2:  When you're ready to checkout, select the gray International Checkout button (just below the red Secure Checkout button).

Step 3:  After clicking the green Proceed to iShopUSA button, the items in your cart will be transferred to your iShopUSA cart.  Upon clicking this button, you will be leaving lids.com.

Step 4: Continue checking out through iShopUSA.  You will be given the option to select your currency and add in your shipping information.

 

New Fashion Hats for Spring and Summer

We're all tired of the cold and snow which is why we've decided to look forward to spring and summer (instead of looking outside at the inclement weather)!  New styles will soon be arriving in stores and online.  These killer fashion hats are the perfect accessory to make your new spring threads stand out! 

Below is a SNEAK PEAK at some of the latest styles to be popping up this spring.  Check them out and be sure to stop back by the Lids Blog to see when all these new styles are available.

 

Linen 6 Panel Driver (Shown left in Olive)

Nothing says spring like linen!  This lightweight driving cap can turn even the blandest outfit into a well-styled look.  Perfectly preppy but easy to pull off with any outfit. 

Trilby 10 (Shown right in Black)

The trilby is by no means a new style; however, we've updated the Trilby 08 to be more in line with changing trends.  The Trilby 10 features a shorter brim and lower crown.  The update makes it very wearable!  

PL Straw Fedora w/Grosgrain Band (shown left in Natural)

Straw hats are an excellent compliment to your summer look--throw on some shades and a pair of comfy sandals and you'll be paparazzi ready!  This straw fedora, much like the trilby, has also been updated with a shorter brim and lower crown.  The grosgrain band adds a playful touch and a punch of color. 

 

PL Patterned 6 Panel Driver 10 (shown right in Brown)

Tonal patterns are great for spring.  This brown plaid driver has enough texture and pattern to make it interesting, but not overbearing.  This driving cap (or ivy cap) is very versatile--the neutral color and classic silhouette make it must have item to add to your collection.

Remember, these are SNEAK PEAKS, but all of the hats shown today will be arriving in stores and online soon...very soon!  Check back often to find out when you can get your hands on these fabulous fashion hats.  Be sure to leave us your comments and ideas for future styles on the Lids Blog, Facebook or Twitter.

Super Bogo: Save Big with a Lids Discount

We all like to save money and during the holiday season, we especially like to stretch our dollar.  Soooo, in true holiday spirit we're taking a cue from Santa and fattening up BOGO to Super BOGO. 

Those of you who frequent Lids often may be familiar with our amazing BOGO specials--Buy One, Get One half off!  It is great sale that allows you to load up on killer caps for a fraction of the price.  However, for a limited time only (until November 29th to be exact), we are expanding BOGO to almost every cap--including most fitted caps and branded action hats.  Typically, our fitted fashion caps and branded hats are excluded from BOGO, but not on Super BOGO!  

Visit lids.com or lids.ca to get your holiday shopping started without the hassle.  With Super BOGO, you can even afford to give yourself a nice little gift!

*Canadian and US store BOGO sales may vary.  See store for details.  

Lids.ca is Now Open!

Many of our Canadian customers have been waiting a long time for a Lids Canadian website.  Well, my friends, the wait is over!  We are excited to announce the introduction of lids.ca!  We are pumped to offer this additional convenience for all of our hat-loving Canadians, eh!

Lids.ca will look and feel like the current Lids website; however, you'll notice a few great features that we hope will make your life easier.  

• Lids.ca displays pricing in Canadian dollars--no need for your currency converter here.
• Lids.ca offers FREE shipping to your local Canadian store.  Simply order online and choose which store you'd like to pick your order up.  We'll ship it to your local store at no cost to you and an associate will contact you when your order has arrived.
• Lids.ca rewards you with FREE ground shipping when you purchase $60 or more. 
• Lids.ca is DUTY FREE! All orders are shipped from our Canadian Distribution Center so no duty will be charged to your order.

While lids.ca offers many great new features for our Canadian customers, you'll still see the latest and greatest assortment of hats and caps and superior customer service that you've come to expect.  We're dedicated to bringing you Your Team, Your Style, Your Size!

Check out lids.ca and leave us a comment on your thoughts.  Thanks to all of our loyal customers, wherever you may be.

Scarves and Celebs

Scarves continue to be everywhere.  In fact, there's an entire blurb on celebrities and scarves on whosdatedwho.com which demonstrates not only all the different celebs who are rocking fashion scarves but also the numerous ways to wear them. 

Scarves can be knotted in a number of different ways:

Wrapped around the neck:

Draped around the neck:

Or worn in a bandana fashion:

It really doesn't matter how you wear a scarf just don't be caught in the cold without one.  Check out lids.com for our latest fashion addition...the scarf! 

So Lids Readers, how do you wear your scarves? 

Knit hats...fashion or function?

We're beginning to feel some crisp fall air here in Indianapolis.  While I know in just a matter of weeks I'll be wishing for spring, fall is always anxiously awaited.  The break from the humid 90 degree weather is always appreciated and of course I look forward to fall clothes and true "football weather". 

Speaking of football, the roof was open in Lucas Oil Stadium Sunday (Colts 4-0!!!).  Although it was only in the 60s, the sun was blazing and it was hot!  As I was sitting there sweating and the denim of my jeans was burning my legs, I couldn't help but notice the people wearing knits.  I even saw a guy donning a Flap like the hat pictured below: 

So my question to you loyal Lids-blog readers is, do you rock a knit hat to keep your dome warm or as a fashion statement?

Meet the First Lady

I was given the nickname "First Lady of the Hat Game" (First Lady for short) by one of our sales reps because I was the first female buyer here at HW & L!  I am responsible for buying all of our blank and private label hats.  A few years back we decided to really focus on building our private label program and it has grown each year since.  It has been successful not only because of its competitive price points, but mainly because it offers our customers something a little different...fashion sihouettes!  We have a great selection of fedoras, ivys, and militarys which are really driving the category right now.  This is partly because celebrities such as Brad Pitt are rarely seen not wearing some sort of fashion headwear...even his son Knox is into them!

       

Photo via buzznet.com

Stay tuned for the latest in fashion headwear trends!

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