LIDS Hat Blog

LIDS Sports Group, NFL Gear Up for Super Bowl XLVII Retail Experience

-- Company to operate the 30,000 square foot NFL SHOP at Super Bowl Presented by Visa --
-- Pop up location will offer shop-in-shop elements as well as interactive fan activities --

INDIANAPOLIS, Ind., January 22, 2013 – LIDS Sports Group, the Indianapolis-based operator of the North American LIDS retail chain, in collaboration with the National Football League, is pleased to announce its plans for this year’s NFL Experience Driven by GMC concessions business – the NFL SHOP at Super Bowl Presented by Visa. In an innovative spin on the traditional concept for this venue, the retailer has switched gears to focus on creating a fan destination for Super Bowl-goers to include the industry’s latest offerings in product customization and entertainment features. The 30,000 square foot pop up shop will be open to the public from January 25 through February 4, 2013.

“We are truly excited for this opportunity to make a statement of how our retail game plan is constantly evolving, and to showcase that we are able magnify what we do every day in our more than 1,000 LIDS and LIDS Locker Room locations to meet Super Bowl fan expectations for years to come,” said LIDS Sports Group President Ken Kocher.

“This is another example of our determination to prove LIDS Sports Group is a major stakeholder in more than just the headwear category.” The specialty retailer and all-inclusive team sports dealer, primarily known for its headwear stores, has been recently fueling its growth through a more localized, team-specific storefront banner with product selections such as jerseys, fan apparel and team-branded novelty items.

“In looking for a world class leader to help us achieve our retail objectives for the NFL Experience in New Orleans, LIDS’ offerings and willingness to push the envelope to provide a unique fan experience stood out – as is evident in their expanding event retailing efforts,” said Leo Kane, NFL senior vice president of consumer products. “We are excited to work with LIDS to deliver to our fans more ways to celebrate their teams and Super Bowl XLVII.”

The NFL Experience shop will offer sports enthusiasts a wide variety of officially licensed Baltimore Ravens, San Francisco 49ers and Super Bowl XLVII apparel and memorabilia, ranging from the latest fashion trends to on-field gear.

Key NFL SHOP at Super Bowl Presented by Visa retail elements and logistics:

- Player Appearances and Celebrity Interaction Opportunities

- Interactive Features: XBOX Gaming Area, Tailgate Toss, Fathead Photo Booth, and Fitted Test

- LIDS Custom Zone: Custom Embroidery, Custom Screen Printing on Jerseys, Special Event Patches, Personalized Key Chains and Custom Photo Souvenir Footballs

- Limited Edition Product Offerings – Limited Quantities

- Shop-in-Shop Partners: Nike, New Era, G-III and Touch by Alyssa Milano, Fathead, Tervis Tumblers, EA Sports, Mitchell & Ness and ’47 Brand

- NFL SHOP at Super Bowl Presented by Visa hours of operation will be: 
    Date                                                                     Hours of Operation 
    Friday, Jan. 25 through Sunday, Jan. 27             10:00 AM to 7:00 PM 
    Monday, Jan. 28 through Tuesday, Jan. 29         CLOSED
    Wednesday, Jan. 30 through Saturday, Feb.2    10:00 AM to 10:00 PM 
    Sunday, Feb. 3                                                     8:00 AM to 3:00 PM 
    Monday, Feb. 4                                                     8:00 AM  to 2:00 PM


Additionally, LIDS Sports Group will manage other prime locations under the NFL SHOP at Super Bowl Presented by LIDS retail banner in the greater New Orleans area – the French Quarter, Riverwalk, and NFL host hotels – to satisfy customer demand throughout the city leading up to this NFL season’s championship game.


ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.


Twitter – @LIDS4Hats   @LIDSPR   #LIDSSBXLVII     
LIDS Mobile – Text LIDSSB47 to 477493 for Super Bowl XLVII Offers

LIDS Team Sports Official Uniform Supplier of East-West Shrine Game

Sporting Goods Distributor Continues Sponsorship with 88th College Football All-Star Match Up

INDIANAPOLIS, Ind., January 17, 2013 – LIDS Team Sports, a team apparel and equipment dealer operating within all 50 states and a business unit of Indianapolis-based LIDS Sports Group, has extended its sponsorship agreement as the official uniform supplier for the 2013 East-West Shrine Game®. The nation’s longest-running all-star football game will take place Saturday, January 19, at Tropicana Field in St. Petersburg, Fla.

LIDS Team Sports is providing uniforms as well as practice and travel gear for this year’s participants. The two team rosters include a combination of 115 premier collegiate athletes, representing more than 50 academic institutions across the country.

“We are pleased to yet again be a part of the annual East-West Shrine Game, which is a nice alignment of the nation’s best in college football and the efforts of Shriners Hospital – a cause worthy of the support generated by this association,” said LIDS Team Sports Executive Vice President Matt Geske. “For the players involved, many of whom will advance to the NFL, this game not only provides the opportunity to showcase their athleticism but a chance to truly hone in on their passion to give back.”

The game will again benefit the 22 Shriners Hospitals in the United States, Canada and Mexico which provide state-of-the-art medical treatment to children in need regardless of their ability to pay. A 501(c)3 nonprofit organization, Shriners provides advanced care for youth patients with orthopedic conditions, burns, spinal cord injuries and cleft lip and palate.

“This event is truly ‘More than just a game.’ It’s about creating lasting relationships that breathe new life to our philanthropic mission – be it players, coaches, spectators or suppliers,” said Executive Director of the East-West Shrine Game Harold Richardson.

The 2013 East-West Shrine Game will be broadcast on the NFL Network at 4:00 p.m. EST. Visit www.shrinegame.com for more information.

ABOUT LIDS TEAM SPORTS
LIDS Team Sports is a full service team dealer, custom screen printer, embroidery and sporting goods operator based in Indianapolis, Indiana, and a division of Hat World, Inc. Hat World is a niche mall-based retailer of baseball caps and team fan shops operating primarily under the LIDS retail brand. LIDS Team Sports was founded in 2009 and is made up primarily of regional team dealers Anaconda Sports (Lake Katrine, New York), the former Brand Athletics (Tigard, Oregon), and the former Impact Sports (Madison, Wisconsin). What began as a modest 10-state sales territory in 2009 now spans 50 states today. The company provides all-inclusive institutional sporting goods to a broad range of customers throughout the United States, including colleges and universities, high schools, corporations, and youth organizations. The business offers a diverse selection of products – jerseys, warm-ups, fleeces, polo shirts, jackets, t-shirts, shorts, shoes and other team uniform sportswear and a complete line of sporting equipment – and services such as team fundraising support. The company also operates the Internet sites www.lidsteamsports.com and www.anacondasports.com, in addition to a LIDS Team Golf division and a catalog business. For more information, one can visit lidsteamsports.com or call (800) 644-4481.

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

RELEASE: LIDS SPORTS GROUP, GENESCO HOST EIGHTH ANNUAL COLD FEET, WARM SHOES AND HATS EVENT FOR CHILDREN IN NEED

-- Company to provide 450 local students with new shoes and knit hats--
-- United Way of Central Indiana and Indianapolis Colts to participate --  

INDIANAPOLIS, Ind., December 3, 2012 – Volunteers from Indianapolis-based LIDS Sports Group and its parent company, Tennessee-based Genesco Inc., will set up a mock shoe and hat store on Tuesday, December 4, at College Park Elementary School to personally fit 450 children in need with new, properly fitting shoes and warm knit hats just in time for the holiday season.  More than 130 of the company’s corporate office employees, including LIDS Sports Group President Ken Kocher and co-founder Scott Molander, will be joined by United Way of Central Indiana Senior Vice President of Resource Development Angela Dabney.

Indianapolis Colts cornerback Jerraud Powers will also be in attendance, as well as fellow teammates Cory Redding, Scott Lutrus, Griff Whalen, Shawn Loiseau and Matt Overton, to interact with the children and distribute t-shirts donated by the Colts organization.  “It is exciting to be a part of such a well-established program here in Indianapolis, which helps make the holidays brighter for hundreds of children annually,” said Powers.

 “As a key player in the sporting goods industry, those employed by LIDS Sports Group know the importance of leading by example through social responsibility.  The Cold Feet, Warm Shoes and Hats program is a great model for this, as it is community collaboration for those less fortunate in the areas in which our employees live and work,” said Kocher.  Nearly 3,000 Indianapolis students from eight different public schools have benefited from this event since 2005, when it was expanded to Indianapolis shortly after Genesco acquired LIDS.

In its 23^rd year overall, the Cold Feet, Warm Shoes and Hats program is Genesco’s signature community outreach initiative which focuses on providing disadvantaged youth with the power of choice, the same respect and service they would receive at any of the company’s more than 2,440 retail stores nationwide, as well as the practical solution of properly fitting footwear and headwear. 

Volunteers will participate in a variety of roles ranging from greeting each child to personally fitting them with their choice of new footwear, in addition to distributing headwear.  Students will also be served a nutritional snack to encourage a healthy and active lifestyle.

 

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

ABOUT GENESCO INC.
Genesco Inc., a Nashville-based specialty retailer, sells footwear, headwear, sports apparel and accessories in more than 2,440 retail stores throughout the U.S., Canada, the United Kingdom and the Republic of Ireland, principally under the names Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys, Schuh, Lids, Lids Locker Room, Johnston & Murphy, and on internet websites www.journeys.com, www.journeyskidz.com, www.shibyjourneys.com, www.undergroundbyjourneys.com, www.schuh.co.uk, www.johnstonmurphy.com,  www.lids.com,  www.lids.ca, www.lidslockerroom.com, www.lidsteamsports.com, www.lidsclubhouse.com , www.suregripfootwear.com and www.dockersshoes.com.  The Company’s Lids Sports Group division operates the Lids headwear stores and the lids.com website, the Lids Locker Room and other team sports fan shops and single team clubhouse stores, and the Lids Team Sports team dealer business.   In addition, Genesco sells wholesale footwear under its Johnston & Murphy brand, the licensed Dockers brand, SureGrip, and other brands. For more information on Genesco and its operating divisions, please visit www.genesco.com.

 

-30-

RELEASE: LIDS Sports Group to Acquire Retail Stores from Fanatics, Inc.

FansEdge and Football Fanatics retail locations in Chicago, Jacksonville and Oklahoma markets to be rebranded under the Locker Room by LIDS retail banner

INDIANAPOLIS, Ind., October 31, 2012 – The LIDS retail division, a multi-channel business unit of Indianapolis-based LIDS Sports Group, has reached an agreement with Florida-based Fanatics, Inc. to purchase 12 brick-and-mortar retail stores, comprised of nine FansEdge locations in the Greater Chicago area as well as one in Oklahoma and two Football Fanatics in Jacksonville, Fla.

Through this agreement the locations will be rebranded under the Locker Room by LIDS retail banner, to include region-specific storefronts such as Chicago Locker Room and Oklahoma Locker Room.  “We continue to look for opportunities to expand the LIDS brand, and this acquisition allows us the opportunity to align these new additions – which are positioned in great sports communities – with our evolving sports apparel retail concepts,” said LIDS Sports Group President Ken Kocher.

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

“In our mission to establish the LIDS brand as a one-stop shop for the fan, participant or both, this agreement offers LIDS Sports Group the chance to further expose the many other layers of our business to sports enthusiasts who are predominately only familiar with our headwear side,” said Kocher.

The LIDS Sports Group retail division will introduce its Custom Zone in-store customization capabilities to the recently acquired locations, which will carry an assortment of local and regional product offerings of officially licensed apparel and merchandise.  Customers will also be able to take advantage of the company’s gift card and LIDS Club loyalty card programs at each location.

LIDS Club House Video | Licensed Apparel

 

LIDS Clubhouse is a diverse, all-inclusive, industry leading team merchandising company for more than 25 professional sports team and organizations, and collegiate athletic programs. LIDS Clubhouse operates storefronts, e-commerce, and retail for game-day concessions and special events. Operating out of Indianapolis, Indiana, as a division of LIDS Sports Group, LIDS Clubhouse properties offer officially licensed sports apparel including team-specific headwear, apparel, accessories and novelties in the latest styles and colors. Some locations also offer custom embroidery capability.

LIDS Clubhouse began as Sports Avenue in 1986. Sports Avenue grew to become an industry leader in overall team shop development and licensed team merchandising, and joined forces with LIDS Sports Group in 2010. LIDS Sports Group operates within Hat World, Inc. which is a subsidiary of Genesco Inc.

Learn how LIDS is dedicated to expanding league and team recognition and how your brand can be represented through the Lids Clubhouse.

The History of LIDS - Who is LIDS?

LIDS is one of the largest sports headwear retailers in the country. With hundreds of stores and subsidiaries like "LIDS Locker Room", LIDS is known nationwide as a leader in headwear and sports accessories. But do you know where the company got it's roots? According to Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President (also @Wear_a_lid on Twitter), "LIDS is unlike any other company out there.  It is definitely one of the best to work for.  We truly live by the motto Have fun, Sell Hats."  Check out this video to learn about LIDS' history along with fun facts and statistics about the company.

LIDS Inks Agreement with University of Nevada, Las Vegas

 

Clubhouse division to introduce the Rebels exclusive online shop
and stadium retail operation

INDIANAPOLIS, Ind., Sept. 12, 2012 – LIDS Clubhouse, a retail brand of Indianapolis-based LIDS Sports Group, has reached a limited retail licensing agreement with the University of Nevada, Las Vegas  for the rights to operate the official stadium store, UNLV Rebels Locker Room, of the university’s Athletic Department.  Also included in the agreement is the launch of the University’s official e-commerce site, which will be powered by LIDS.

“As we continue to expand the reach of our LIDS Clubhouse division, it is a unique opportunity to partner with a university with such a rich athletic history,” said LIDS Sports Group Executive Vice President of Retail Charlie Brodt.  “In our position as a main stakeholder in the licensed retail business, we truly believe an affiliation with the LIDS brand offers our partners great value in growing their business.  We hope to soon share these results with the UNLV athletic administration.”

UNLV Director of Athletics Jim Livengood added, “The LIDS retail brand is known for offering a broad assortment of quality officially licensed merchandise, as well as their capability to react to the ever-changing hot market opportunities.  Through the resources at hand via this agreement, we look forward to building a solid UNLV retail brand for our loyal Rebels fans, on campus at the stadium as well online, for years to come.”

In addition, the LIDS retail division will add further value to UNLV Rebels fans’ shopping experiences by introducing its loyalty club program, which earns points with every purchase.

Specific terms of this retail agreement have not been disclosed.

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

JOIN LIDS MOBILE TODAY!

You 'like' LIDS on facebook, follow @Lids4hats on Twitter, and now you can TEXT LIDS straight from your mobile phone!  That's right!  You can join LIDS MOBILE today to receive instant alerts on special promotions, new products and exclusive offers. Simply text LIDSBLOG to 477493.  Message and data rates may apply. Includes 4-6 messages per month. Hurry and join for a special one-time offer!

 

*For a full lus of terms and conditions visit http://www.lids.com/HelpDesk/security/Terms#SMS 

THE TRUE Super Bowl Experience

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid

WOW!   No other words come to mind to describe what Indianapolis and LIDS did during the Super Bowl this past week.  Well, actually I do have a few…

The city rolled out the red carpet and put itself on the map as a TRUE player as a Super Bowl host city.   I know Miami, Arizona and San Diego are sexy because of the weather, but Indianapolis raised the bar for future Super Bowl’s to come.   I have been fortunate enough to attend nine Super Bowls, and this one was by far the best I have been to.   Downtown Indianapolis  was turned into a weeklong fan zone, not only catering to the fans but for families as well.  The interactive Super Bowl Village was complete with free concerts, autograph sessions, celebrity sightings, food and drinks, countless parties, and temporary makeshift nightclubs.   Maybe the most unique was the Zip line, something that is  sure to be copied by future host cities.   All in all, what can’t be copied was the “Hoosier Hospitality!”   The atmosphere and  friendliness you felt as you walked around downtown with 100,000 of your closest friends cannot be duplicated.   If I didn’t know better, I would have thought I was in downtown Mayberry. 

To make the experience complete for fans, the Super Bowl host committee picked Lids Locker Room as the official retailer.   We outfitted all the volunteers with Nike gear and brought a retail presence that has never been seen or done before.  The 2^nd floor of the old Nordstrom building, all 30,000 feet, was turned into the greatest Super Bowl store ever put together (See photos below).   It wasn’t just a store, it was truly an experience!   When a retailer can turn an everyday trip to buy a product into an engaging experience, they’ve set themselves apart from everyone else…and that is exactly what we did last week in Indianapolis.  With over 300 LIDS employees and volunteers and months of behind the scenes planning from all departments within the company, LIDS put their mark on Super Bowl XLVI.

After all that was said and done, all I can do is stand back and tip my cap to the thousands of hours put in by so many to make this Super Bowl way more than just a three hour football game.  YOU turned it into an experience; a memory that the 70,000 who had tickets and the hundreds of thousands who just walked the streets, will never forget!  I know I’ll never forget it.

Thank you Indianapolis and thank you LIDS employees!  I am proud to be part of the best retail team around!

-Glenn

LIDS Super Bowl Rally Time

 

This past week was a memorable one for all of the LIDS employees who came to INDY to help celebrate the Super Bowl!  Check out the video above of co-founder, Glenn Campbell, as he rallies up the troops before a big day at one of the stores!

Make sure you check out Glenn on twitter @Wear_a_lid, for daily updates on all things LIDS!

Season of Giving

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

 

 

 

 

 

For seven years, Genesco and LIDS have outfitted an entire school with new shoes, hats, gloves and t-shirts through the Cold Feet, Warm Shoes and Hats initiative. This program, which was started by Nashville-based Genesco, the parent company of LIDS, seeks to empower underserved youth with the power of choice. In just one day, volunteers from both offices transform a school's gym into a full-service shoe store.  Every child is brought into the "store," sized for a new pair of shoes and allowed to select their favorite pair.  They also get a package of socks, a Colts knit hat and a tee shirt.  Even Colts players like Gary Brackett are on hand to interact with the children and help make this day one that they will remember for years to come.

This event translates into three hours of pure joy for these kids, as they have no idea what to expect until the moment they walk in the gymnasium.  Personally, the smiles on their faces do more for me and all of us there than any pair of shoes will ever do for them.   As happy as these kids are, we as a company leave the school even happier.  The holidays are about giving, especially to those who are less fortunate.  The only thing better than giving back, is giving back as a group.  When you can share it with hundreds of your co-workers it just lifts your spirits.  For me, it is the start of my holiday season and reminds me of how blessed I really am. I would like to thank all the volunteers from LIDS and Genesco for the hard work and dedication put into making this event what it is.  And most importantly, I would like to send a huge thank you to all the children who make the holidays truly special.

LIDS' Seventh Annual Cold Feet, Warm Shoes & Hats

LIDS' Seventh Annual Cold Feet, Warm Shoes & Hats event in Indianapolis, Indiana, was a huge success thanks to the 100 LIDS/Genesco Inc. corporate volunteers in attendance.  On Tuesday, December 6, nearly 300 children from Francis W. Parker Elementary School, IPS #56, were provided with a new pair of shoes, a new knit hat, a Converse t-shirt, and a pair of Crocs as LIDS' volunteers set up a mock shoe and hat store in the school's gym. 

In addition, the children were greated by Colts Linebacker Gary Brackett.  "I look forward to partnering with LIDS again this year for their ‘Cold Feet, Warm Shoes and Hats’ event. The event is always one of my favorites," said Brackett. "When you leave, there is always a smile on every kid’s face and that moment is PRICELESS!"  Brackett was also joined by his fellow teammates, Pat Angerer, Kavell Conner, and Scott Lutrus.  

Through its Cold Feet, Warm Shoes & Hats program, LIDS and its parent company, Genesco Inc., are able to annually provide disadvantaged children in Indianapolis, the site of LIDS' headquarters, with the power of choice, the same respect and service that they would receive at any of Genesco's 2,300 retail stores, and the practical solution of properly fitting footwear and warm hats.  Each year, the Company works with the United Way of Central Indiana and the Indianapolis Colts to host this signature event at a different Indianapolis Public School location in need. 

NOTE: This year's Cold Feet, Warm Shoes & Hats event was made possible in part by the generosity of the following Genesco vendors: Crocs, DC Shoes, Puma, Sock and Accessory brands, Concept One, Top of the World, Levi's, Uni Hosiery, Bioworld and Huffman.

New to LIDS: LIDS MOBILE PROGRAM

You 'like' LIDS on facebook, follow @Lids4hats on Twitter, and now you can TEXT LIDS straight from your mobile phone!  That's right!  You can join LIDS MOBILE today to receive instant alerts on special promotions, new products and exclusive offers. Simply text LIDSONLINE to 477493.  Message and data rates may apply. Includes 4-6 messages per month. Hurry and join for a special one-time offer!

 

*For a full lus of terms and conditions visit http://www.lids.com/HelpDesk/security/Terms#SMS 

The Campbell-Cardinals Tradition

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

In 1970, when I was five years old, my dad took me to my first St. Louis Cardinals game.  In those days Lou Brock and Bob Gibson were in their prime, coming off of three World Series appearances in six years and winning two (very reminiscent of what just took place these last six years).  I was hooked.  Little did I know though at that young age it would take my beloved Redbirds 12 long years to get back to the World Series. 

For their next appearance, I was a junior in high school and was actually able to celebrate a World Series win.  I’ll never forget it.  The Cardinals then went on to play in the World Series in ‘85 and ‘87, however the team failed to clinch the championship both times and suffered painful loses in Game 7 of each.  Again, little did I know it would be 17 more years until the Cardinals were in another World Series (2004). This time I was 38 years old, married with four children; a stark contrast to being 22 and fresh out of college in ‘87.  The great thing about ’04 was that I had the opportunity to take my dad and return the favor from 34 years earlier, when he passed his love for the Cardinals on to me.

Now I fast forward to what just happened this season.  For Cardinals fans alike it’s already been documented how crazy a month it was, from being virtually out of contention with mere weeks left in the season to winning their 11^th World Series in franchise history.  This latest victory put the team in the top spot for most championships in the National League, and second in the sport overall just behind only the New York Yankees. 

Moments like these are so unpredictable, yet I tried to take advantage of every opportunity to share this experience with my family.  This year my wife and I took our 4 kids to multiple playoff and World Series games in St. Louis, and even had the opportunity to make it to Milwaukee and Texas for games.  Hopefully years from now our kids will understand how special this October was, and they will feel the same nostalgia that I did in 1970 when my dad took me to my first game.  And so the Campbell-Cardinals tradition continues…

A Redbirds fan without an official team cap? Not if we have anything to say about it. lids.com is your headquarters for St. Louis Cardinals hats, and all your favorite MLB team hats and accessories. LIDS has a complete selection of St. Louis Cardinals hats--including Authentic Collection, Franchise and more--in all the sizes and colors you need to support your Cards.

Lessons Learned

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

A few weeks ago, I boarded a plane to Tampa for a business trip to visit some stores in the area.  While traveling is common in my line of work, on this particular flight I was seated next to a man who was enlisted in our armed services.  As the plane took off, we had a conversation that I will never forget and always be grateful for.

The man, Sgt. Matt Reddon, was headed back to Kurdistan, dubbed the “other Iraq.”  He had been in the Air Force for 30 years, and during his service had been deployed to areas like Kurdistan over a dozen times.  While he seemed eager to get there, I couldn’t help but think this was not an ideal location for him.  During our conversation, I also learned that his brother had just joined the military.  It was clear the sergeant was proud of him.  But on the subject of family, his voice grew softer as he expressed the hardest part of it all was leaving his wife and kids behind for extended periods of time.  I can only imagine how difficult that must be.  On this particular trip, he had a day’s worth of flying just to get to Kurdistan.  Who knows when he would return to his family.

After listening to a few of the stories he told, I thanked him for his service to our country.  That was the least I could do.  But what stuck with me the most was his response.  In that moment he said to me, “You don’t have to thank me; I do what I do, because I love my job.”  We parted ways, each headed to our own destinations as we both put on our headphones to drown out the noise of the busy airport.  However, I couldn’t help but replay his words in my head – he loves his job. WOW!  Now if he and the countless other men and women in the armed forces that risk their lives to protect our freedom feel that way about their jobs, how can I ever begin to complain about mine?  I thank you, Sgt. Reddon, for reminding me of the many blessings I have in my life, including my job.  God bless and stay safe.

-Glenn Campbell

Have a question for Glenn? You can follow him on Twitter or post your question on the LIDS Facebook wall.  Stay tuned for Glenn's next blog post on his thoughts about the World Series games against the St. Louis Cardinals and Texas Rangers.  

LIDS’ LEADER NUTS OVER MLB CARDINALS AND THEIR NEW FURRY MASCOT

By Glenn Campbell, Hat World/LIDS Co-Founder & Executive Vice President, @Wear_a_lid on Twitter

If you have been following the MLB playoffs at all in the last few weeks or watch any of the sports networks, you have no doubt heard about the St. Louis Squirrel. The infamous rodent now dubbed “The Rally Squirrel” by the St. Louis faithful has appeared in both of the Cardinals’ home playoff games. Well I have firsthand knowledge of this legend as he and I had a close encounter in Game 3 on October 4 in St. Louis.

I am a St. Louis Cardinals baseball “nut” you could say. I am certain that is what attracted the Rally Squirrel to me in the first place. I  have been a season ticket holder for the past 13 years and have been a Redbirds fan dating back to my childhood in the 1970s.

This 2011 season has been crazy for so many reasons. I try not to miss any Cardinals playoff games, home or away, but I made the mistake of booking some work-related business trips for early October back when the Cards were 10 ½ games out with a month to play. Oh boy, has my travel schedule been turned upside down! That is the last time I ever write-off my beloved Cardinals before they are mathematically eliminated. They overcame one of the largest deficits in history to make the playoffs on the last day of the season.

In an unbelievable five-game series, capped by one of the best pitching performances I have ever seen by Chris Carpenter, the Cardinals eliminated the Phillies in the divisional round of the playoffs. My Cards are currently tied at one game apiece with the Brewers in the NLCS. I am convinced none of this would be possible without the “Rally Squirrel.”

I was sitting in my front row seats just down the third baseline past the dugout with three buddies for Game 3 of the NLDS. The Cardinals were down 3-0, Philly clearly had the momentum, and we needed a spark. With two outs in the bottom of the sixth inning, play was stopped as our hero came on the field. The squirrel ran from right field all the way to second base then stopped and looked around. I assume he peaked at the scoreboard and saw his team trailing. He continued in my direction and stopped as if he was telling third base coach Jose Oquendo something and then came bounding right over to me.

If you were watching that portion of the national television broadcast like my wife and kids where, you saw one of my buddies reach over the wall and point at our little furry mascot. Then you saw yours truly – donning a red Cardinals hat with my sunglasses atop the visor – reach over and try to grab him. “What would you have done if you caught that squirrel?” I have been asked countless times over the past week. As I’ve told everyone, I was caught up in the moment and all I can remember thinking in that instant was, “Getting that squirrel would surely get me on ESPN SportsCenter’s Top Ten plays of the day.” Truth is, I just wanted to thank that squirrel for showing up and changing the mojo.

My Cards lost 3-2 that night but it wasn’t the squirrel’s fault. We stranded 14 base runners, nine after our furry friend came onto the field. Down two games to one, he came back during Game 4 on October 5 and darted across home plate while Skip Shumaker was batting. That squirrel clearly got inside Phillies pitcher Roy Oswalt’s head and the Cardinals went on to win 5-3 and tie the series at two games apiece. Then, just when you thought the Cardinals didn’t stand a chance heading back to Philly to face their ace pitcher Doc Halliday in Game 5, Rally Squirrel magically showed up again on the field in Philadelphia before the game. The rest, as the cliché goes, is history. Cardinals pitcher Chris Carpenter pitched the best game of his career, the Redbirds won, and are now in line to win their 11^th World Series in franchise history.

Everyone has opinions about superstitions and curses, and baseball has its fair share of animal-related lore. Ask Chicago Cubs fans about the Billy Goat of 1945 and the black cat of 1969. I am confident the Cardinals’ “Rally Squirrel” of 2011 can change history for St. Louis in a good way.  When I sit in my seats October 12 for Game 3 of the NLCS, I’ll have a new shirt on that gives a big shout out to my furry friend. The shirt will be available in LIDS, LIDS Locker Room and the Cardinals Clubhouse stores operated by LIDS in the St. Louis area. Don’t be surprised to see that squirrel on the field. My first purchase at the ball park that night will be a cold beverage and a big bag of peanuts. Big enough to share if my friend happens to come by and visit again.

Join the LIDS Community

Are you a part of the LIDS community? Join NOW!
Now through September 22, 2011, lids.com will waive the normal $5 LIDS Club annual fee for new members (or members who let your membership expire) with any $50 online order. In addition, lids.com will hook you up with free U.S. ground shipping as long as you spend $50 or more!  Just enter discount code FREECLUB at check out.  This offer expires at 11:59pm EST on 9/22.   

Current LIDS Club members: You're already a part of the LIDS community, but lids.com wants to make you feel like a true part of the LIDS family by offering you 25% off all online orders until 11:59pm (EST) on September 22. Just enter discount code LOYALTYPAYS at check out. This offer cannot be combined with other discounts and is not valid on clearance. 

Membership in the LIDS Club guarantees you year-round savings of 20% off hats and custom embroidery, and 10% off apparel and accessories. Register your LIDS Club card at lids.com/club and receive special offers and additional benefits. Get the full skinny about the LIDS Club on lids.com or call us at 1-888-564-HATS (4287).

Take your LIDS LOVE to the next level by 'liking' us on Facebook and following us on Twitter...we have been known to have some pretty good GIVEAWAYS and special fan-only offers! Check us out!

LTD Series Facebook Page

Attention all LIDS fans!  The LIDS Taste Development Series rolled out its very own facebook page last week.  This page promises to offer exclusive information and sneak peeks to all the upcoming LTD Series releases.  We hope to share elite details about the series with our biggest fans, and also want to gain feedback about the styles being released.  So if the July 1 release, the Venom, wasn't your favorite style or you have improvements to share, let us know!  We are open to any and all suggestions. 

Our next LTD Series release is set for Septemeber 1.  Although the name and full design of the limited cap has remained a secret, we did share this view of the back of the hat on the LTD Series facebook page. 

 
Web-like, huh?  More images of the cap and the official name will be released later this week!  Check out the LTD Series facebook page for more details!

What is the LIDS Taste Development Series?

The LIDS Taste Development (LTD) Series is a new collection of limited edition, premium New Era® fitted hats exclusive to LIDS. The LTD Series is an update to the Fresh Goods Friday program which had launched in May 2004. This new version launched on July 1, 2011 and a new LTD Series hat will be available for purchase bi-monthly on the 1st day of every other month (next release is September 1).

These limited edition hats will feature unique fabrics and the latest designs. Each LTD Series hat is limited in quantity and only available at 80 of our 900+ stores and here at lids.com. Since the LTD Series hats are not available at any other retailer, once they are sold out, they are gone forever. 

Fan Returns Jeter's 3,000th Hit Ball

 

What would you have done if you caught Derek Jeter's home-run, 3,000th hit?

Well, Christian Lopez a cellphone salesman from Highland Mills, N.Y., who was seated in Section 236, Row 1, Seat 19, found himself in that situation.  The 23-year-old scooped up New York Yankees shortstop Derek Jeter's 3,000th hit on Saturday, July 9, 2011.  Instead of auctioning off the piece of Major League Baseball history , Lopez stated he was just going to hand it over to one of his baseball heroes.  Even more astonishing was the fact that Lopez asked for nothing in return for the estimated $250,000 ball; however, the Yankees Organization didn't just take the ball away without any compensation to Lopez.  Sources reveal they rewarded Lopez's generosity with a pretty nice package including almost $70,000 worth of Yankees memorabilia and tickets.

Now that Derek Jeter's bid for one of baseball's most sacred milestones, the 3,000-hit club, is complete, LIDS is pulling out all the stops to commemorate this landmark event in Jeter's career with the Authentic MLB New Era® 59FIFTY®. Now, you can help honor one of the game's biggest stars and the first New York Yankee to reach this milestone.  We can't offer you the actual 3,000th hit ball, but the Authentic MLB New Era 59FIFTY can help you remember this highlight event. 

Introducing the 1st launch of the new LTD SERIES, the VENOM!

 

The LTD Series VENOM is a 2-tone New Era® 59FIFTY®. The cap features a black ballistic nylon crown with a faux snake print nylon visor. The cap also features your favorite team logo, with raised embroidery, on the front panel, contrasting MLB Logoman on the back, and contrasting New Era® Flag on the left wear side. The LTD Series VENOM is the 1st launch of the new limited edition LTD Series by LIDS.  Click here to check out what teams are available in this style. 

So, you may be asking yourself, what is the LTD Series?

The LIDS Taste Development (LTD) Series is a new collection of limited edition, premium New Era® fitted hats exclusive to LIDS. The LTD Series is an update to the Fresh Goods Friday program which had launched in May 2004. This new version launched on July 1, 2011 and a new LTD Series hat will be available for purchase bi-monthly on the 1st day of every other month (next release is September 1). 

These limited edition hats will feature unique fabrics and the latest designs. Each LTD Series hat is limited in quantity and only available at 80 of our 900+ stores and here at lids.com. Since the LTD Series hats are not available at any other retailer, once they are sold out, they are gone forever. 

Check out lids.com now to get your hands on the first hat of the new LTD Series, the VENOM!

LIDS Hosts Pete Rose at College World Series

In the wake of a professional baseball career that spanned from 1963-1989, Pete Rose sits atop the Major League Baseball record book for hits (4,256), games played (3,562), and at-bats (14,053). He won three World Series rings, three batting titles, a MVP, two Gold Gloves, was Rookie of the Year and made 17 All-Star appearances at an unequaled five different positions (2B, LF, RF, 3B and 1B).

As one of the pro game’s best, I wondered if “Charlie Hustle” had been among college baseball’s best and perhaps had played in the College World Series. I was surprised to learn during Rose’s appearance at the 2011 College World Series it was his first-ever trip to Omaha, home of CWS since 1950.

LIDS, conversely, is no stranger to “The Greatest Show on Dirt” having operated trailers and temporary stores at CWS every year for more than a decade. On June 20, 2011, LIDS joined forces with Omaha Baseball Village, located just outside TD Ameritrade Park—the brand new home of CWS—to host Rose for an autograph signing. Rose led off the appearance with a radio interview on Omaha’s ESPN Radio affiliate 1620AM The Zone. (Click here* to view and listen to the interview.)

Adding to the excitement for the hundreds of fans that came out to meet The Hit King was a surprise appearance at the signing by fellow Cincinnati star athlete Bengals WR Chad Ocho Cinco who posted a fun picture later that day on his Twitter.

On behalf of the LIDS family, a huge thanks to Pete for being so generous of your time with LIDS and the fans!

 * The station’s audio was not properly connected for the first few minutes of the interview. The error is corrected at the 9:15 mark.

  
 


 

 

One-Stop Shop for All Things Yankees!

Check out this video posted on the New York Yankees’ official website, a Yankees on Demand production, highlighting one of LIDS’ newest additions to its LIDS Clubhouse division.  Located in the heart of New York City in Times Square, this Yankees Clubhouse location is a one-stop shop for Yankees fans around the globe.

  

Don’t have plans to visit “The Big Apple” anytime soon?  Check out lids.com for the latest selection in Yankees jerseys, apparel, headwear and much more!

LIDS and DeAngelo Hall support Caps for Kids

Earlier this week, Store Manager Will R. from Store 5462 was assisting with coverage of Store 5826 in Dulles Town Center in Dulles, Virginia, when he came across yet another special LIDS shopper — Washington Redskins' playmaker DeAngelo Hall.  During his visit, the two-time Pro Bowl cornerback gladly signed a hat for Caps for Kids.  You might recognize Will R. as the manager responsible for acquiring a signature from LeBron James earlier this fall.  Kudos again, Will and thank you Mr. Hall!  

LIDS is a proud supporter of Caps for Kids, but we couldn't do it without the help of our amazing employees, customers and celebrity customers.  If you'd like to learn more about Caps for Kids and how you can help, please visit http://www.capsforkids.org.     

 

Warm Knits, New Shoes Help Make the Holiday Season Brighter for Students in Need

LIDS' Sixth Annual Cold Feet, Warm Shoes & Hats event in Indianapolis, Indiana, was a huge success thanks to the 100 LIDS/Genesco Inc. corporate volunteers in attendance.  On Tuesday, November 30, more than 400 children from Joyce Kilmer Elementary School, IPS #69, were provided with a new pair of shoes, a new hat, a Converse t-shirt, and a pair of Crocs as LIDS' volunteers set up a mock shoe and hat store in the school's gym.  In addition, the children were treated with a special t-shirt from the Indianapolis Colts distributed by Colts Linebackers Gary Brackett, Cody Glenn, Pat Angerer, Running Back Mike Hart and Colts Mascot Blue.

 

Through its Cold Feet, Warm Shoes & Hats program, LIDS and its parent company, Genesco Inc., are able to annually provide disadvantaged children in Indianapolis, the site of LIDS' headquarters, with the power of choice, the same respect and service that they would receive at any of Genesco's 2,300 retail stores, and the practical solution of properly fitting footwear and warm hats.  Each year, the Company works with the United Way of Central Indiana and the Indianapolis Colts to host this signature event at a different Indianapolis Public School location in need.  The initiative is supported by LIDS' Community Assistance Program (C.A.P.), which operates with the motto, "The Greatest Gift You Can Give Yourself May Come From Helping Someone Else."

 
Photo: IndyStar.com

NOTE: This year's Cold Feet, Warm Shoes & Hats event was made possible in part by the generosity of the following Genesco vendors: Converse, Vans, DC, Huffman, Puma, Crocs, Concept One, Top of the World, Bioworld, and NIKE.

LIDS Embroidery - A Stitch to Save Lives

Visit any LIDS Store that offers custom embroidery in 2010 to show your support for the American Cancer Society® Making Strides Against Breast Cancer campaign by having the pink ribbon embroidered on a hat.  For every purchase of the pink ribbon embroidery, $5.00 will go to the American Cancer Society's Making Strides Against Breast Cancer campaign.  Your support will help the American Cancer Society save lives, and create a world with less cancer and more birthdays.

Simply present this flyer to any store associate at one of LIDS' custom embroidery locations to put your dollars to work for this worthy cause!


 

For more information on Making Strides Against Breast Cancer or the American Cancer Society, visit cancer.org/stridesonline.

NFL Breast Cancer Awareness Hats

If you watched any football this Sunday, you probably did a double take towards the field as flashes of pink darted back and forth between the sidelines.  This Sunday was the start of a monthlong campaign where the NFL will wear pink in support of Breast Cancer Awareness Month.  The NFL, in partnership with the American Cancer Society, is calling the campaign "A Crucial Catch" which is focused on promoting annual screenings, especially for women who are forty and older.  During the month of October, NFL games will feature players, coaches and referees wearing pink game hats and apparel, pink ribbon stencils on the field, special game balls and pink coins - all to help raise awareness for this important campaign.

LIDS is proud to offer NFL Breast Cancer Awareness hats and apparel in support of this excellent cause.  The LIDS home office in Indianapolis will also hold several fundraising and awareness events during the month of October to support the campaign.  Additionally, we'll hold a series of contests during the week of October 11th in anticipation for the Making Strides Against Breast Cancer Walk in Indianapolis on October 16th.  Stay tuned to the LIDS Blog, LIDS Facebook and LIDS Twitter pages for additional information on how you could win a LIDS Pink Pride Prize Pack (say that five times fast) in support of Breast Cancer Awareness. 

As Seen On TV: Stars & Stripes Cap

This past weekend many Americans celebrated Memorial Day by spending time outside with friends and family, enjoying barbecues and of course, remembering and honoring those men and women who have died serving their country.  Major League Baseball was no different.  For the third consecutive year, MLB and New Era have teamed up to produce the Authentic Collection Stars & Stripes cap.  This special Stars & Stripes cap becomes the official on-field cap of Major League Baseball on Memorial Day, Independence Day (4th of July) and Patriot Day (September 11th). 

The Stars & Stripes cap features the American flag etched into the team's logo and for the first time, has an off-white crown with red or blue brims (the Blue Jays hat incorporates a Maple Leaf design instead of the "Stars & Stripes").  As in previous years, MLB Properties will donate all of the proceeds it receives from the Stars & Stripes cap sales to Welcome Back Veterans.  This apolitical program addresses the needs of returning American Veterans and their families.  As a result of the Welcome Back Veterans fund, over 30 non-profit agencies across the country, have received grants totaling more than $8.3 million to focus on meeting veterans' greatest needs, including mental health and job training/placement.

This year, don't miss out on your opportunity to help support a worthy cause and your favorite team.  Check out some pics of these great caps in action and get your 2010 AC Stars & Stripes cap today!

 

LIDS: Celebs for Caps for Kids

With more than 850 locations throughout North America, it is not uncommon for local celebs and athletes to be spotted in LIDS. And during these visits many stars have interrupted their shopping to show their support for Caps for Kids, an international 501(c)3 non-profit organization dedicated to providing celebrity autographed headwear to children battling cancer, by signing one of our lids to donate to the organization. Through the distribution of these hats, Caps for Kids is able to provide a much needed boost in pride and confidence for the patients it serves, which in turn helps them with their fight.

Check out a few of the names from January listed below and stay tuned for February's list to find out which celebs have stopped by LIDS!

* To learn more about Caps for Kids, visit capsforkids.org.

Lids.ca is Now Open!

Many of our Canadian customers have been waiting a long time for a Lids Canadian website.  Well, my friends, the wait is over!  We are excited to announce the introduction of lids.ca!  We are pumped to offer this additional convenience for all of our hat-loving Canadians, eh!

Lids.ca will look and feel like the current Lids website; however, you'll notice a few great features that we hope will make your life easier.  

• Lids.ca displays pricing in Canadian dollars--no need for your currency converter here.
• Lids.ca offers FREE shipping to your local Canadian store.  Simply order online and choose which store you'd like to pick your order up.  We'll ship it to your local store at no cost to you and an associate will contact you when your order has arrived.
• Lids.ca rewards you with FREE ground shipping when you purchase $60 or more. 
• Lids.ca is DUTY FREE! All orders are shipped from our Canadian Distribution Center so no duty will be charged to your order.

While lids.ca offers many great new features for our Canadian customers, you'll still see the latest and greatest assortment of hats and caps and superior customer service that you've come to expect.  We're dedicated to bringing you Your Team, Your Style, Your Size!

Check out lids.ca and leave us a comment on your thoughts.  Thanks to all of our loyal customers, wherever you may be.

Happy Birthday, Hat World!

Happy Birthday, Hat World!  Did you know that Hat World/Lids is fourteen years old today? 

To the right is the original logo known as Tipper.  The logos and names have changed over the years, but one thing remains the same...we're still offering the latest and greatest in licensed and branded headwear!

Our birthday gift to you: $0.99 U.S. Ground Shipping.  Use code LIDS99GROUND at checkout.  Expires November 4, 2009 at 11:59pm EST.  Don't forget about BOGO too.  See lids.com for details.

Thanks to all of our loyal customers and employees who have made the past fourteen years so amazing!  Cheers to many more years of awesome hats and superb customer service!

Wear Your Cap to School Day - October 23

As this week comes to an end, we ask that you keep kids fighting cancer in your thoughts.  Thousands of children across the country will support this worthy cause as they participate in the nation-wide Wear Your Cap to School Day event.  This year's Wear Your Cap to School Day is being held this coming Friday, October 23rd.  The fund raising event is sponsored annually by Caps for Kids, an international non-profit organization dedicated to raising awareness and funds for children battling cancer.  The goal of Caps for Kids is to give children a much needed boost in pride, confidence and strength by providing kids with celebrity autographed hats while they battle cancer and deal with the affects of chemotherapy.  

The Wear Your Cap to School Day program is near and dear to our hearts here at Hat World/Lids, where we proudly serve as Caps for Kids' oldest corporate sponsor.  This Friday, show your support for the cause.  Make it a hat day!
 

New Book: Ball Cap Nation

A unique new book hit bookstores recently—Ball Cap Nation, A Journey Through the World of America’s National Hat by Jim Lilliefors. A portion of the book tells the story of Hat World/Lids’ beginnings and its position atop the retail industry. Below is an excerpt from the book. 

BALL CAP NATION EXCERPT:

The ball cap story is perhaps most dramatic when told in numbers. Consider: New Era, the world’s largest cap-maker, produced 1.4 million caps in 1982. In 1993, it made 12.3 million. Last year (2008), New Era produced 35 million caps; its revenues topped $350 million.

Hat World, the largest cap retailer, started with a single store in Indiana in 1995. Its founders sensed that there was a growing market for caps that wasn’t being serviced.  Within a few years, Hat World was a national chain with stores in hundreds of shopping malls. In 2001, Hat World acquired Lids, then the largest cap retailer, which was launched in 1993, also with a single store. Hat World/Lids now has about 900 stores in the U.S. and Canada. Revenues for 2008 were $400 million. More than 80 percent of hat sales in the United States are now ball caps. An American invention, the ball cap is sold in nearly every country in the world. Internationally, baseball caps are a $2-$3 billion industry.

# # #

Ball Cap Nation is published by Clerisy Press. The book’s suggested retail is $15.95 and is available through major bookstores chains. It sells for $11.96 on clerisypress.com. More excerpts and book reviews can be read at http://theballcapnation.com.