Jay-Z: I Made the Yankee Hat More Famous Than a Yankee Can
It seems like we're up for a Jay-Z media blitz--he seems to be allover the airwaves these days. His much anticipated album, The Blueprint III, drops next week and is already streaming online for free (and legally).
Hova is also doing a 9/11 benefit concert and Rhapsody premiered this sick commercial that shows him seamlessly changing clothes to reproduce his past album covers.
We love the the part of the video where Jay-Z dons his New York Yankees hat, including the 59Fifty Black on Black Yankees cap. On his new track "Empire State of Mind," Jay-Z raps "I made the Yankee hat more famous than a Yankee can." So...do you think there is any truth to that statement, Lids readers?
Yeah, I'd say he's right. Spike Lee too. Those high profile people kept New Era in the lime light. On-field baseball caps can only be sold so far into the marketplace- Not everybody cares. These celebs elevate the fashion game of the brand. And they wore the stuff because they loved it. Not because they payed em'.
Posted by: Adam | September 04, 2009 at 06:31 AM
I' dont like the Yanks at all but the hat is mad fly. Jiggah is the man. And he has Beyonce. That's why I'm donning my lid.
Posted by: Ben Chod | September 04, 2009 at 09:40 AM
its not for arod...maybe jeter or ruth if you're old
Posted by: Biggers | September 04, 2009 at 12:40 PM
helll yeahhh! J ZEEEe alll day!! HOOOVA!
Posted by: chris | October 22, 2009 at 08:24 PM
i love jayyy
Posted by: dee | December 20, 2009 at 05:59 PM
hey boys!
I'm from germany and i wanna know what 'yankee can' means. I can't imagine somethin.
thanks
Posted by: Jason Aylike | February 15, 2010 at 07:53 AM